Resources
Free PR and AI resources for small businesses
Practical guides on PR, social media, content and AI, written for Australian small businesses and the agencies that serve them. All free.
Free downloads
Read it before you hire anyone.
- Free guideFrom Random Prompts to Real IntegrationA 90-day field guide for agency leaders who want AI to improve real work without losing judgement, voice or client trust.For agency leadersDownload free
- Free reportThe ROI of AI CommunicationsA framework for working out what professional communications actually returns, and how the AI-augmented option compares to an agency or a freelancer.For small business ownersDownload free
- Free ebookBehind the CurtainHow AI communications works, where it excels and where it falls short, with side-by-side examples of raw output against guided output.For small business ownersDownload free
No cost, no sales pressure. Each one asks for your name, email and business, then the download appears on the next page.
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New posts on PR and AI.
On media pitching, AI tools for PR, reputation and what the software still can't do.
- media pitchingThe Press Page Journalists Actually Use: A Small Business Build Guide23 October 2026
- measurementTurning a Few-Hundred-Dollar Survey Into Media Coverage: The Data PR Workflow for Small Business11 September 2026
- media pitchingWhen the Journalist Says Yes: Using AI to Prepare for a Media Interview4 September 2026