The iStories blog
On media pitching, AI tools for PR, reputation and what the software still can't do.
content and thought leadership
A practical workflow for small business owners to find speaking engagements, pitch event organisers, use AI for the legwork and turn one talk into PR.
13 November 2026
measurement
A free, practical way to see whether media coverage sends visitors and enquiries to your website, using tagged links, Google Analytics and a one-page report.
6 November 2026
reputation and crisis
A news story has your business wrong. Here is a calm, step-by-step way to request a media correction, what to say, what to avoid and when to call a lawyer.
30 October 2026
media pitching
Build a press page and media kit journalists will use: what to include, a four-hour AI-assisted workflow, a realistic cost breakdown and the mistakes to avoid.
23 October 2026
measurement
A free-to-start media monitoring system for small business: what to track, a weekend AI workflow, tool costs from Brand24 to Isentia, and where AI falls short.
16 October 2026
media pitching
What goes in a media kit, how to draft the written parts with AI in an afternoon, where to host it and what it costs, so you're ready when a journalist asks.
9 October 2026
reputation and crisis
Tell staff before you tell the market. An AI workflow for drafting internal announcements in under an hour, its cost, and where AI must stop on restructures.
2 October 2026
media pitching
Most small business press releases read like company updates, not news. A 90-minute AI workflow, what distribution costs in Australia, and what AI can't judge.
25 September 2026
AI tools and prompting
Do you have to tell readers AI helped write your content? The trust data, the Australian rules that apply, and a 45-minute draft, check and disclose workflow.
18 September 2026
measurement
Run an original survey for a few hundred dollars and earn coverage: panel costs (Pollfish, SurveyMonkey Audience, Attest), a five-step AI-assisted workflow and design mistakes to avoid.
11 September 2026
media pitching
Prepare for a media interview with AI: brief it well, build key messages, anticipate hard questions, practise bridging and follow up with the journalist.
4 September 2026
media pitching
When and how to follow up a media pitch without annoying journalists: the 48-hour and 5-day rules, word-for-word templates and an AI prompt to copy.
28 August 2026