How to Brief AI Like a PR Professional: The Prompting Framework That Actually Gets Results
Most small business owners who struggle with AI-generated PR content are making one mistake: treating AI like a search engine instead of a junior writer. This guide gives you a practical four-part prompting framework and five copy-paste PR prompts that produce genuinely useful output — with honest guidance on what no prompt can fix.
How to Turn One Customer Case Study Into Three Months of PR Content (Using AI)
Most small business owners write a case study, publish it, and wait for it to do something. It rarely does. A single strong customer success story, handled with a clear system, can fuel your PR and content marketing for a full quarter — across media pitches, LinkedIn posts, award entries, and more. Here's the exact AI-assisted workflow to make it happen, with real time estimates and honest guidance on where the process breaks down.
How to Write a Winning Award Entry Using AI (And Why Most Small Businesses Get It Wrong)
Award entries are one of the most underused PR tools available to small businesses — but most people skip them because they're painful and time-consuming. Here's a practical 90-minute AI-assisted workflow that compresses a five-hour task into something manageable, including the exact prompts to use, what AI can't do for you, and the most common reasons entries fail before judges even read them.
Navigating the AI-Powered Media Landscape: Strategic Insights for Australian Small Businesses
The media landscape is rapidly changing with AI. For Australian small businesses, this guide offers strategic insights and practical workflows to harness AI for PR, maintain authenticity, and cut through the noise.
How to Use AI to Write a Crisis Communications Plan (Before the Crisis Hits)
Don't wait for a crisis to hit before figuring out what to say. Discover how Australian small businesses can use AI to build a practical, effective crisis communications plan in under three hours — including the exact prompts to use and when to hire a human expert instead.
How to Build an Australian Media List Without an Expensive Database (Using AI)
Think you need a $5,000 yearly subscription to a media database provider just to get your small business featured in the Australian media? Think again. Discover the exact 5-step DIY workflow to build a highly targeted Australian media list in under three hours for $0 — using free AI tools, Google News, and LinkedIn. No databases, no spamming, just pure relevance.
How to Write a Thought Leadership Article That Actually Builds Your Authority (Using AI the Right Way)
Most small business owners struggle to write thought leadership articles because they try to outsource the original thinking to AI. This practical, step-by-step guide shows you how to use AI as a structural drafting partner to package your genuine, hard-won expertise into a high-impact article — without losing your authentic voice.
How to Turn Online Reviews Into a PR Asset (Without Losing Your Mind)
Online reviews are public relations in its rawest form, influencing customers before they even see your website. Discover a practical, 20-minute weekly workflow using AI tools to manage your online reputation, including the exact prompts to use, real cost breakdowns, and the mistakes that make businesses sound like automated robots.
How to Turn Your Google Business Profile Into a Free PR Asset (Using AI)
Your Google Business Profile is the most visible piece of PR real estate you own, but keeping it updated takes time. Discover a practical, 45-minute workflow using AI tools to generate a month's worth of professional, local content that intercepts customers before they even reach your website.
How to Turn Your LinkedIn Profile Into a PR Engine (Using AI)
Most Australian small business owners know LinkedIn is a goldmine for B2B credibility and media attention. The problem isn't motivation — it's time. This practical guide walks you through a 90-minute, AI-assisted workflow to generate four weeks of professional LinkedIn content from a single voice memo, including the exact prompts to use, what it costs, and the mistakes that make people sound like robots.
How to Write a Media Pitch That Actually Gets Read (Using AI the Right Way)
Staring at a blank screen when trying to write a media pitch? You don't need a massive PR budget to get noticed. Discover a practical, 30-minute workflow using AI tools like ChatGPT and Claude to craft compelling pitches that journalists actually want to read — without losing your authentic voice.
How to Write and Pitch a Press Release Using AI (Without Sounding Like a Robot)
Public relations doesn't have to be a dark art reserved for big brands with deep pockets. Discover a practical, step-by-step workflow for small businesses to write and pitch professional press releases using AI tools like Claude and ChatGPT. Learn the true costs, realistic timeframes, and the exact prompts you need to get media attention without sounding like a corporate robot.
How to Pitch the Media Like a Pro (Without Hiring an Agency)
Getting media coverage isn't about having a massive PR budget; it's about how well you tell your story and who you tell it to. In this practical guide, we break down exactly how Australian small business owners can pitch journalists like a pro. Discover the four-step workflow to secure press coverage yourself, the exact AI prompts to speed up your research, and the common pitching mistakes that guarantee your email will be deleted.
Why Your PR Agency Can’t Measure ROI (And How AI Changes Everything)
Most PR reporting still looks like it’s stuck in 2006: clip books, vanity metrics, and inflated AVEs that tell you nothing about real business impact. AI is finally making outcome-based measurement accessible to non‑enterprise teams, so clients can demand proof of pipeline and revenue, and PR leaders can prove the value they’ve always created
ChatGPT vs. Claude for PR: Which AI Should You Trust With Your Brand?
Can you really trust a robot with your brand's voice? This is a practical, practitioner's guide to using AI writing assistants for public relations, written for Australian small business owners. We break down the real differences between ChatGPT, Claude, and Perplexity, showing you exactly how to use them to get tangible results — not just generic, soulless content. This guide covers what they do well, what they fail at, and what they cost, complete with a step-by-step workflow for your first AI-assisted PR task.
How to Build a 90-Day PR Content Calendar in Under Two Hours (Using AI)
Most small business owners know they should be publishing content consistently. The problem isn't ideas — it's the absence of a system. This guide walks you through a practical, step-by-step workflow for building a 90-day PR content calendar using AI tools, in under two hours.
AI-Powered PR vs. Traditional PR Agencies: Which is Right for Your Startup?
Choosing between a traditional PR agency and an AI-powered PR agency is one of the most important decisions a startup founder will make. Traditional agencies offer experience and relationships, but AI-powered agencies deliver speed, data-driven insights, and measurable ROI at a fraction of the cost. For most startups that need to be agile and prove results to investors, the choice is clear. Discover which model is right for your business.
The Ultimate AI Toolkit for Australian Small Business PR: A Realistic Guide
In this is a practical, no-nonsense guide to building a powerful, cost-effective AI-powered PR toolkit specifically for the Australian market, we’ll cover the exact tools to use, how to integrate them, what they’ll cost, and most importantly, their limitations.
Why Most Small Business PR Fails (and How to Actually Get it Right)
For over two decades, I've worked in communications, and I've seen the same mistakes repeated time and again. The core issue is a fundamental misunderstanding of what PR is in the modern media landscape. It's not about just "getting ink" anymore. It's about building strategic assets that work for your business long after the initial flash of a media mention has faded.
Why We Launched AI-Stories (And What It Means for the PR Industry)
After 20 years in strategic communications and over five years of iStories, we went and did something that might seem counterintuitive: launched a $99-per-month AI platform that automates much of what agencies traditionally charge thousands for. Here’s why.