AI tools and prompting
What ChatGPT Says About Your Business When Customers Ask
Improve how your business appears in ChatGPT Search, Perplexity and Google AI Overviews: the signals behind AI citation and a 90-minute audit.
21 August 2026
The iStories blog
Blog, page 2
media pitching
Standing Out When Everyone's Pitching with the Same AI Tools
How to earn real media coverage when AI makes polished pitches easy: specificity, expertise, relationships over volume, and a 90-day credibility framework.
14 August 2026
AI tools and prompting
How to Use AI to Start a Small Business Newsletter That Actually Gets Read
Start an email newsletter with AI: Beehiiv, Substack and Kit compared, a 45-minute weekly workflow with prompts, costs from $0 and what AI can't do.
7 August 2026
media pitching
How to Newsjack Without Getting Burned: A Practical Guide for Australian Small Businesses
How Australian small businesses can get media coverage by newsjacking: a 45-minute workflow, a copyable AI prompt, free monitoring tools and when not to pitch.
31 July 2026
media pitching
How to Get Your Small Business on Podcasts (The Free PR Strategy Most Owners Ignore)
Podcast guesting as low-cost PR for Australian small businesses: finding niche shows, pitches under 200 words, a full workflow and costs from $0.
24 July 2026
media pitching
How to Use SourceBottle to Get Free Media Coverage (Without Sounding Like a PR Robot)
Get free media coverage through SourceBottle journalist requests: setup, filtering, 150 to 200 word responses, AI-assisted drafting and a system that compounds.
17 July 2026
AI tools and prompting
How to Brief AI Like a PR Professional: The Prompting Framework That Actually Gets Results
A four-part prompting framework for PR (role, context, task, format), a reusable context document and five copy-paste prompts for pitches, posts and more.
10 July 2026
AI tools and prompting
How to Turn One Customer Case Study Into Three Months of PR Content (Using AI)
Turn one customer case study into 12 weeks of PR content with AI: a step-by-step workflow, prompts for Claude and ChatGPT, costs and what AI can't do.
3 July 2026
AI tools and prompting
How to Write a Winning Award Entry Using AI (And Why Most Small Businesses Get It Wrong)
Write a winning award entry with Claude or ChatGPT: a 90-minute workflow, exact prompts, evidence-gathering, the STAR structure and mistakes to avoid.
26 June 2026
media pitching
Navigating the AI-Powered Media Landscape: Strategic Insights for Australian Small Businesses
How Australian small businesses can use AI for media research, content creation and ethical PR, with practical workflows and cost breakdowns.
19 June 2026
reputation and crisis
How to Use AI to Write a Crisis Communications Plan (Before the Crisis Hits)
A step-by-step workflow for Australian small businesses to build a crisis communications plan with AI: exact prompts, time and cost, and when AI isn't enough.
12 June 2026
AI tools and prompting
How to Build an Australian Media List Without an Expensive Database (Using AI)
A five-step DIY workflow to build a targeted Australian media list with free AI tools, Google News and LinkedIn, instead of paying for Meltwater or Medianet.
5 June 2026