The iStories blog
media pitching
How Australian small businesses can use AI for media research, content creation and ethical PR, with practical workflows and cost breakdowns.
19 June 2026
reputation and crisis
A step-by-step workflow for Australian small businesses to build a crisis communications plan with AI: exact prompts, time and cost, and when AI isn't enough.
12 June 2026
AI tools and prompting
A five-step DIY workflow to build a targeted Australian media list with free AI tools, Google News and LinkedIn, instead of paying for Meltwater or Medianet.
5 June 2026
AI tools and prompting
A step-by-step AI workflow for writing thought leadership that builds authority for Australian small businesses, without losing your voice or wasting hours.
29 May 2026
reputation and crisis
Manage online reviews with AI in about 20 minutes a week: practical prompts, cost breakdowns and PR strategies for Australian small businesses.
15 May 2026
AI tools and prompting
Learn how Australian small businesses can use AI to optimise their Google Business Profile. A practical 45-minute workflow for local PR and content creation.
8 May 2026
AI tools and prompting
A 90-minute monthly workflow to turn your LinkedIn profile into a PR engine with AI, with exact prompts, realistic costs and the pitfalls that kill credibility.
1 May 2026
AI tools and prompting
Learn how to write a media pitch that actually gets read. Discover a 30-minute AI workflow for Australian small businesses using ChatGPT and Claude.
16 April 2026
AI tools and prompting
Learn how Australian small businesses can use AI to write and pitch press releases. Get practical workflows, real costs, and copy-paste prompts. Read more.
13 April 2026
AI tools and prompting
Learn how to secure press coverage with our practical guide to media pitching for small business. Includes a 4-step workflow, AI prompts, and cost breakdowns.
7 April 2026
measurement
Why AVEs and vanity metrics fail, and how outcome-based measurement with AI connects PR spend to pipeline, revenue and real business impact.
20 March 2026
AI tools and prompting
ChatGPT or Claude for PR? A practical comparison for Australian small businesses: what each does best, what they cost, and a media pitch template.
13 March 2026