AI-powered PR & social media agency for Australian small businesses

Sydney · Australia-wide

We get your business into the news, in front of journalists, noticed on LinkedIn, ready for a crisis, found by AI search.

With more than 25 years of PR and communications work, enhanced by AI tools doing the research, the first drafts and the monitoring, iStories delivers media coverage, social audiences and content at a price a small business can carry.

Trusted by

AsuriaBonsai FilmsAirteamiWonder

Claude Certified Associate · APAC Insider, Leading Innovator in PR & Social Media Management

How iStories works

Two kinds of intelligence.
One campaign.

AIWhat AI does best

  • Builds targeted media lists
  • Researches journalists, outlets and what they've covered
  • Drafts and tests multiple versions of every message
  • Monitors coverage and competitors, continuously
  • Turns the results into clear reports

iStoriesWhat 25 years of PR adds

  • Reads the market and finds the story
  • Decides whether it's worth releasing at all
  • Writes the angle and pitches the journalist
  • Owns the strategy and signs off every campaign
  • Tells you first if a campaign isn't working

Two ways to work with iStories

Hire the agency, or brief the AI teams yourself.

Lite · Pro · Content Nexus from $2,000 a month

Agency: human strategy, AI-amplified

The iStories team sets the strategy, writes the angles and pitches the journalists. AI builds the media lists, drafts the first versions, watches the coverage and compiles the reports. The retainer buys senior time. Admin runs on software.

See agency services

$19 + GST a campaign · $29 + GST a month for every team

AI-Stories: your 24/7 AI comms department

Five specialist AI teams, built on 25 years of PR practice. Brief them the way you'd brief an agency and get press releases, social campaigns, content calendars and crisis plans back in minutes. The PR team is free to try.

Try the PR team free

What iStories does

Four services, one senior editor.

What clients say

Results, in their words.

“iStories' professionalism, depth of knowledge, and ability to provide unique angles are impressive.”

National Marketing Manager, Asuria

Result: consumer and industry news coverage, plus thought leadership placements.

“iStories gets results on challenging materials.”

Managing Director, Bonsai Films

Result: consistent mainstream entertainment and culture coverage.

“iStories were very adaptive and flexible to working to our timelines.”

Founder & Director, Airteam

Result: full key message mapping and 50-plus content concepts.

“The experience in formulating and executing PR ideas, and the contacts all impressed.”

Founder & CEO, iWonder

Result: consistent launch news and reviews for new content.

For PR, creative and media agencies

Turn scattered AI use into workflows your team can repeat

Most agency teams already use AI in pockets. iStories helps turn that into shared, documented workflows for pitching, research, proposals, reporting and new business, led by a Claude Certified Associate who has run an agency and knows what generic AI output does to client work.

Book a 30-minute AI Workflow Triage

Latest from the blog

New posts on PR and AI.

On pitching, AI tools for PR, reputation and what the software still can't do.

All posts

Common questions

What is iStories?

iStories is a Sydney PR, social media and content agency for Australian small businesses and startups. The iStories team leads the agency work, with AI tools doing the research, first drafts and monitoring. iStories also runs AI-Stories, self-serve AI teams you can brief yourself, from $19 + GST a campaign.

Who founded iStories?

Lee Robson, who has more than 25 years in PR and communications. He was Managing Partner at 303 MullenLowe Sydney and Head of Publicity at Fox Sports Australia, and is a Claude Certified Associate.

What is an iStory?

A business story built to earn attention: a media angle, a social campaign, a piece of content or a crisis response, developed with senior PR judgement and written so that a journalist and an AI search engine can both find the point.

How does iStories combine human strategy with AI tools?

On agency work, the iStories team leads every campaign: AI tools do the research, media list building, first drafts, testing and monitoring, and the team edits and approves what goes out. AI-Stories is self-serve: you brief the AI teams and approve each stage yourself.

What services does iStories offer?

PR and media relations, social media management, content marketing, and influencer and partnership strategy, on iStories Lite or Pro retainers or a Content Nexus retainer from $2,000 a month. A one-off AI Readiness Consultation is $495. AI-Stories gives you the AI teams directly, from $19 + GST a campaign.

Where does iStories operate?

Sydney, working remotely with clients across Australia: Melbourne, Brisbane, Perth, Adelaide and regional areas.

How much does iStories cost?

AI-Stories from $19 + GST a campaign, or $29 + GST a month for every team. AI Readiness Consultation $495, one-off. Agency retainers (Lite, Pro and Content Nexus) start from $2,000 a month, quoted on scope after a short brief.

Book a free 15-minute consultation

Give us the rough draft.

Tell us what you're trying to get coverage for, or what's getting in the way. We reply to every enquiry within 24 hours, Monday to Friday.