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Three animated news anchors, two women and one man, standing in front of a background filled with newspapers. The woman in the center has curly black hair, big eyes, and is smiling. The man on the left has short dark hair and is wearing a dark suit, and the woman on the right has long dark hair and is also smiling.

Create an expertly devised PR strategy for your news and announcements, along with persuasive press releases and media engagement materials with this lite version of the AI-Stories PR Team

Your Team:

Vic Shen - Head of PR
Identifies the newsworthy angle and positions your story for maximum media appeal.

James Sullivan - Media Relations Director
Crafts media engagement frameworks and pitch plans using designed to maximise the reach and impact of any strategy

Priya Sharma - Press Writer
Writes compelling, impactful press releases with strong leads, quotable soundbites, and clear news value.

What You'll Get:

Media-ready press releases

Multiple headline and lead options

Spokesperson quotes and boilerplate

Distribution guidance and media list recommendations

For your fastest shortcut to an AI-Stories Press release and PR strategy, click to ‘Send us your brief’, and we’ll be in touch within 24 hours with your free plan.

Meet your PR Team

Back to AI-Stories

How to get the best results

  • "First Australian company to achieve carbon-neutral packaging" is newsworthy. "We have new packaging" isn't. Journalists need a reason to care.

  • Have names, titles, and viewpoints ready. "CEO Sarah Chen says..." sounds more credible than "We believe..."

  • Statistics, data points, third-party validation—these make your story credible. "Reduces waste by 80%" beats "significantly reduces waste."

  • Are you targeting trade publications, mainstream media, or local news? Different outlets need different angles

Example scenario: Funding announcement

    • "Series A funding round: $5M led by GreenTech Ventures"

    • "Using funds to expand sustainable packaging to APAC markets"

    • "CEO quote needed about growth plans and market opportunity"

    • "Target: Tech industry publications and sustainability media"

    • "Announcing next Tuesday at 9am AEST"

    • Professional press release following industry best-practice

    • Compelling headline: "Sustainable Packaging Startup EcoPack Secures $5M Series A to Accelerate APAC Expansion"

    • Strategic CEO quote positioning company vision

    • Boilerplate about company background and traction

    • Media pitch angles for tech vs. sustainability outlets

    • Journalist targeting and rationale

    • Follow-up email templates

Pro Tips

  • Once you've perfected your company description, save it. Paste it into every future press release brief to maintain consistency and save time.

  • After your first release, note which journalists covered it or showed interest. Reference them in future briefs: "Target journalists who covered our last announcement, plus add climate-focused tech reporters."

  • Ask the Media Relations Specialist for podcast pitch angles, byline article ideas, or speaking opportunity suggestions. Your news can generate multiple media touchpoints.

  • Your press release content works across formats. Work with other AI-Stories teams to turn key stats into social media post, quotes into LinkedIn ideas, and the narrative into blog content.

Ready to get started?