Free trial
Try the AI-Stories PR Team, free
This is a lite version of the AI-Stories PR Team. Brief it on a piece of news the way you’d brief an agency and it will come back with a news angle, a media plan, a press release with draft spokesperson quotes, and a pitch email. No card, no sign-up. The free trial is one campaign every 30 days.
Meet your PR Team
Vic Shen, Head of PR. Finds the newsworthy angle and positions the story for the media most likely to run it.
James Sullivan, Media Relations Director. Builds the media engagement plan: who to approach, in what order, with what angle.
Priya Sharma, PR Manager. Writes the release itself, to newsroom conventions, with a strong lead and quotes for your spokesperson to approve.
These are AI agents, named so you can brief them individually.
What you’ll get
- A media-ready press release
- A news angle, plus two or three alternatives
- Spokesperson quotes and boilerplate
- Which outlets and journalists to approach, and in what order
How to get the best results
Lead with the news angle
“First Australian company to achieve carbon-neutral packaging” is newsworthy. “We have new packaging” isn’t. A journalist needs a reason to care before they read the second paragraph.
Know your spokespeople
Have names, titles and viewpoints ready. “CEO Sarah Chen says” carries more than “we believe”.
Include the proof
Statistics, data points and third-party validation make a story credible. “Reduces waste by 80%” beats “significantly reduces waste”.
Understand your audience
Trade press, mainstream media and local news want different angles. Decide who you’re aiming at before you brief.
What a brief looks like
Here’s a made-up example, so you can see the shape of it. EcoPack isn’t a real company.
What you tell the team:
- “Series A funding round: $5M led by GreenTech Ventures”
- “Using the funds to expand sustainable packaging into APAC markets”
- “CEO quote needed on growth plans and market opportunity”
- “Target: tech industry publications and sustainability media”
- “Announcing next Tuesday, 9am AEST”
What comes back:
- A press release following industry practice
- A headline, for example: “Sustainable Packaging Startup EcoPack Secures $5M Series A to Accelerate APAC Expansion”
- A CEO quote positioning the company’s direction
- Boilerplate covering company background and traction
- Separate pitch angles for tech and sustainability outlets
- Journalist targeting with the reasoning behind it
- Follow-up email templates
Pro tips
Save your boilerplate
Once your company description is right, keep it and paste it into every future brief. Consistency, and less typing.
Build your media list as you go
After your first release, note which journalists covered it or showed interest, and reference them next time: “target the journalists who covered our last announcement, plus climate-focused tech reporters”.
Think past the release
Ask the team for podcast pitch angles, byline ideas or speaking opportunities. One piece of news can carry several approaches.
Repurpose across the other departments
Key statistics become social posts, quotes become LinkedIn content, the narrative becomes a blog post. The other AI-Stories departments pick up from here.
Want the full studio?
After the free trial, a campaign with any AI-Stories team is $19 + GST, or All-Access is $29 + GST a month for every team, plus AV Studio. Or send us a brief and a human will reply within 24 hours.
PR Team (free trial)3 AI agents · online
You're talking to AI agents, led by Vic Shen. They write the drafts; you approve or change them.
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