AI-Powered PR Agency for Australian Businesses
Ditch the Old PR Playbook. Embrace Predictive, AI-Powered Media Relations.
In today’s fast-paced media landscape, traditional public relations is too slow and reactive. By the time you’ve identified a trend, it’s already yesterday’s news. Your press releases get lost in crowded inboxes, and you’re left wondering if your PR investment is delivering any real value.
At iStories, we’ve revolutionised the PR model. We combine the strategic insight of senior communications experts with the speed and intelligence of proprietary AI tools. The result? A predictive, proactive, and performance-driven approach to PR that secures high-impact media coverage for Australian small businesses and startups.
The iStories Advantage: Human Strategy, Amplified by AI
We don’t just automate tasks; we augment our expertise. Our unique hybrid model ensures that every campaign is led by human creativity and strategic thinking, while our AI platform provides the data-driven insights and execution speed needed to outperform the competition.
Predictive Trend & Journalist Identification
Our AI-powered media monitoring and sentiment analysis tools don’t just track what’s being said now; they predict what will be newsworthy tomorrow. We identify emerging trends and the specific journalists covering them, allowing us to position your story before the news cycle even begins.
Hyper-Personalised Journalist Outreach
Generic press releases are dead. Our AI platform analyses a journalist’s recent work, beat, and tone of voice to craft hyper-personalised pitches that resonate. This data-driven approach dramatically increases open rates and secures more meaningful media opportunities.
Our AI-Powered PR Process
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We start by using AI tools to conduct deep market research, competitor analysis, and audience profiling. This data informs a human-led strategy, ensuring our creative angles are backed by solid insights.
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Our system identifies the most relevant journalists and media outlets based on real-time data, ensuring your story reaches the right audience at the right time.
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We track every mention, share, and click, providing you with a clear view of your campaign’s impact and ROI. Our AI platform analyses this data to provide actionable insights for continuous optimisation.
Frequently Asked Questions
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AI-powered PR uses artificial intelligence to analyse media trends, identify relevant journalists, and personalise outreach, making the process faster and more effective than traditional methods. It augments human strategy with data-driven insights.
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Our confidence comes from our data-driven approach. By targeting the right journalists with the right story at the right time, we are able to secure more high-quality media placements.
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Absolutely. Our AI-driven efficiency allows us to offer top-tier PR services at a price point that is accessible for small businesses and startups who need to make every marketing dollar count.
Ready for the future?
Stop paying for effort and start investing in outcomes. If you’re an Australian small business or startup ready to harness the power of AI for faster, smarter, and more effective media relations, we’re ready to help.
Book a free, no-obligation 15-minute strategy session to find out how iStories can secure guaranteed media coverage for your business.

