Sydney
AI PR agency in Sydney
iStories is a Sydney PR agency working with tech businesses, startups and SMBs across the city and New South Wales. Lee Robson has spent more than 25 years in communications, including as Managing Partner at 303 MullenLowe Sydney and Head of Publicity at Fox Sports Australia, so the Sydney media contacts are real ones. AI handles the research and monitoring behind the team.
Why local matters in PR
Sydney’s media market is concentrated and the people in it move around. Knowing that a reporter has shifted from the Herald to a trade title, or that a section has a new editor, is the difference between a pitch landing and a pitch disappearing.
That knowledge comes from having worked in this market. What AI adds is the ability to check it continuously rather than relying on a list that was accurate last year.
What you get
Sydney media monitoring that runs continuously
Coverage tracking across metropolitan, community and trade outlets, from the Sydney Morning Herald down to suburban papers and sector newsletters, with alerts when your name appears or a story worth reacting to breaks.
Pitches built on what each journalist actually covers
Every pitch is written against that journalist’s recent work and current beat. AI does the reading and summarising; the iStories team decides who’s worth approaching and what to say.
Local search and content
Ranking for the searches your Sydney customers actually use, supported by content that answers them.
Services for the Sydney market
- PR and media relations. Media releases and pitches for Sydney and national outlets.
- Social media management. The platforms your Sydney customers actually use.
- Local SEO and content marketing. Being found by people searching nearby.
Who it’s for
A good fit if
- You’re a Sydney or NSW business with news worth telling: a launch, a milestone, an expert view.
- You want coverage in Sydney and national outlets, and trade titles for your sector.
- You want someone who knows the Sydney media market, not a list bought last year.
Probably not the right fit if
- You need a guaranteed placement in a particular masthead.
- You want a release sent to every inbox in the city.
- Your budget is under $2,000 a month. AI-Stories’ PR team is free to try, then $19 + GST a campaign.
What it costs
PR projects and retainers start from $2,000 a month. iStories Lite suits one announcement or a launch; iStories Pro suits ongoing coverage across more than one audience. You’ll get a quote after a short brief, before any work starts.
Common questions
Do you have a Sydney office?
iStories is based in Sydney, on the Northern Beaches, and works remotely with clients across the city and the rest of Australia. There’s no shopfront to visit, which is part of why the retainers cost what they do. Meetings happen by video, or in person when it’s worth it.
Why does a Sydney-specific agency matter?
Because media relationships are personal and local. Knowing which Sydney journalists cover your sector, and having dealt with some of them before, gets a pitch read.
Can you get me into the Sydney Morning Herald?
No agency can promise a specific publication, and anyone who does is selling you something. What we can do is pitch a story that stands up to the right person there at the right time.
Do you work outside Sydney?
Yes. Clients are Australia-wide: Melbourne, Brisbane, Perth, Adelaide and regional areas.
How much does a PR agency in Sydney cost?
At iStories, PR projects and retainers start from $2,000 a month, quoted on scope after a short brief. If that’s more than you can spend, AI-Stories gives you an AI PR team from $19 + GST a campaign.
Do you write media releases for Sydney outlets?
Yes. Media releases and pitches are written for the journalists who cover your sector, in Sydney mastheads, trade titles and suburban papers, rather than one release sent to everyone.
Guides to doing your own PR
- How to pitch the media like a pro, without hiring an agency: a four-step workflow.
- How to build an Australian media list without an expensive database: free tools instead of Meltwater or Medianet.
- How to use SourceBottle to get free media coverage: answering journalist requests.
- How to newsjack without getting burned: reacting to breaking news, and when not to.
Ready to get noticed in Sydney?
Book a free, no-obligation 15-minute session and we’ll look at whether your story has local legs.
Send us your brief · Or email info@istories.com.au
Prefer to run it yourself? AI-Stories gives you five AI departments, from $19 + GST a campaign or $29 + GST a month for all of them.