Founder and Chief Storytelling Officer, iStories

Lee Robson

iStories is run by Lee Robson, an award-winning PR, social media and strategic communications specialist with more than 25 years leading consumer and corporate campaigns for PR agencies and in-house teams.

Send us your briefinfo@istories.com.au
Lee Robson, founder of iStories, in a blue collared shirt.

25+Years in PR

2Industry awards

303 MullenLoweManaging Partner, Sydney

Fox SportsHead of Publicity, Australia

How iStories works

Senior strategy, powered by AI.

Today Lee pairs that experience with hands-on fluency in AI tools. He uses them to speed up content creation, sharpen strategic insight and run campaigns that punch above their weight. That mix of PR craft and technical know-how makes iStories a natural partner for fast-moving companies, tech startups and businesses that want to use AI in how they tell their story.

Alongside a love of writing, Lee holds qualifications in data analytics and is a Claude Certified Associate.

The strategy, the angles and the pitching are the iStories team's. The research, the media list building, the first drafts and the monitoring run on AI tools the team has set up itself and tests every week, on the blog and in client work.

He also built and runs AI-Stories, which packages that PR practice into AI teams a small business can brief directly, from $19 + GST a campaign. Same thinking as the agency, delivered by software.

Career in brief

25 years in PR and communications.

Lee's career spans Europe, the US and Asia-Pacific. He has worked with and for well-known global brands, blue-chip businesses and startups, in agencies and in-house.

  1. Managing Partner303 MullenLowe Sydney
  2. Head of PublicityFox Sports Australia
  3. Senior rolesPR and full-service creative agencies in London, Manchester and Sydney

Accounts directed

  • Harley-Davidson
  • Peugeot
  • Discovery Channel
  • TK Maxx
  • ESPN

Credentials

  • Claude Certified Associate
  • Qualifications in data analytics

Writing

New posts on PR and AI.

On the iStories blog: media pitching, using Claude and ChatGPT for PR, reputation and crisis, and what AI still can't do.

All posts

Where

Sydney, working across Australia.

iStories is based in Sydney and works remotely with clients across Australia. Every enquiry gets a reply within 24 hours, Monday to Friday.

Send us your briefinfo@istories.com.au