Influencer and partnership strategy
AI influencer marketing for e-commerce and lifestyle brands
iStories finds, vets and manages influencer and brand partnerships for Australian e-commerce and lifestyle businesses. AI does the discovery and the audience analysis. A person handles the vetting call, the negotiation and the relationship, because those are the parts that decide whether a partnership works.
Follower counts are the wrong number
An account with 80,000 followers and bought engagement will cost you real money and return nothing. A niche creator with 4,000 genuinely interested followers can outperform it.
Telling those apart takes analysis of engagement quality, audience overlap and past campaign performance. AI makes that analysis quick enough to do properly on every candidate rather than on the two you already had in mind.
What you get
Partner discovery and vetting
We use AI tools to shortlist creators whose audience overlaps with your customers, then check engagement authenticity, audience location and past brand work before anyone is approached. Follower count is the least interesting number in that process.
Outreach and negotiation
Approaches, terms and contracts handled for you, with rates benchmarked so you’re not guessing. Partnerships are checked against your brand values before they’re signed.
Tracking that shows what worked
Unique links and analytics per partnership, so you can see reach, traffic, conversions and cost per sale, and decide who’s worth working with again.
How it works
- Profiling. Who your best customers are, and which audiences look like them.
- Shortlisting. AI-assisted discovery, then hand-vetting for authenticity and fit.
- Outreach. Approach, negotiate, contract.
- Measure. Per-partnership reporting against cost.
Who it’s for
A good fit if
- You’re an e-commerce or lifestyle brand with a product creators can genuinely use.
- You want each partnership measured in traffic and sales, not reach alone.
- You’re open to smaller, niche creators whose audiences match your customers.
Probably not the right fit if
- You want the biggest follower count you can buy.
- You don’t want partnerships tracked.
- Your budget is under $2,000 a month. AI-Stories starts at $19 + GST a campaign.
What it costs
Influencer and partnership projects start from $2,000 a month for strategy, vetting, negotiation and tracking. What you pay creators is agreed per partnership, with rates benchmarked so you’re not guessing. You’ll get a quote after a short brief, before any work starts.
Common questions
How do you find the right influencers?
By audience rather than by follower count. AI analysis of audience demographics, engagement patterns and content themes produces the shortlist; each one is then checked by hand for authenticity and brand fit.
Is this only for brands with big budgets?
No. Micro-influencers and niche creators are often better value and more affordable, and the same analysis applies at any budget.
How do you track results?
Unique tracking links plus analytics, measuring traffic, conversions and sales per partnership so cost per result is visible.
What if a partnership goes wrong?
Partners are vetted for past controversy and brand fit beforehand, which prevents most problems. If something does happen, crisis comms is a service we offer.
How much does influencer marketing cost?
iStories’ influencer and partnership work starts from $2,000 a month, quoted on scope after a short brief. Creator fees are separate and agreed per partnership, benchmarked against current rates.
Ready to find partners worth paying?
Book a free, no-obligation 15-minute partnership strategy session and we’ll look at who’s already reaching your customers.
Send us your brief · Or email info@istories.com.au
Prefer to run it yourself? AI-Stories gives you five AI departments, from $19 + GST a campaign or $29 + GST a month for all of them.