For agencies
AI workflow consulting for PR, creative and media agencies
Most agency teams are already using AI in pockets. The harder part is turning that individual experimentation into repeatable workflows that improve pitching, research, proposals, campaign development, reporting and new business.
As a Claude Certified Associate, iStories helps PR, social media, creative and media agencies build practical AI-assisted ways of working, with guidance from someone who understands agency life, client pressure, editorial judgement and what generic AI output does to a relationship.
The agency productivity gap is real
Adoption and operational advantage are two different things, and most agency conversations we have land in the gap between them.
The pattern is familiar: individuals using their own preferred tools in their own way, with no shared workflow, no documented process and no clear view of where the time or quality gains are actually coming from.
That creates a gap. Productivity becomes personal and inconsistent rather than structural and repeatable. Senior people still carry too much of the thinking. Junior teams get faster without always getting better. And the agency still has no common way to use AI safely across client work.
Meanwhile client expectations are shifting. Budgets are tighter, briefs are more complex and pitch timelines are compressed. Agencies that turn AI into a practical operating system will have a real advantage over those treating it as a collection of individual shortcuts.
If your team is already using AI but hasn’t built shared workflows around it, this is the conversation worth having.
What useful AI integration looks like
Mapped to your agency’s real work
The starting point is how your agency actually works: where briefs arrive, how ideas get developed, who writes first drafts, how senior review happens, how reporting is handled and where time is being lost. From there we identify the workflows where AI creates useful gains without weakening quality or judgement.
Shared workflows your team can repeat
The aim is to move past one person’s favourite prompts. iStories turns recurring agency tasks into repeatable AI-assisted workflows: briefing, research, pitch development, proposal inputs, content planning, reporting and new business support. The output is documented, practical and built for team use.
Senior judgement stays in the loop
AI shouldn’t flatten your agency’s thinking or its voice. The best use of it is to accelerate the early part of the work, the options, research, structure, summaries and first drafts, so experienced people spend more time on strategy, judgement, relationships, creative direction and client-sensitive decisions.
How iStories helps agencies
AI Workflow Triage and Opportunity Audit
A focused review of where AI creates the most useful gains inside your agency. We look at your current tools, recurring workflows and capability gaps across research, pitching, proposals, content production, client reporting, project management and new business.
You get a prioritised view of what to fix, what to ignore and which workflows are worth implementing first. Typically delivered within one to two weeks.
Best for: Agency leaders who know AI matters and want a clear, practical view of where to start.
AI Workflow Sprint
A hands-on implementation sprint that turns priority use cases into working AI-assisted workflows your team can actually use: pitch development, media and market research, proposal drafting, campaign ideation, reporting, content planning or new business support.
Typically four to six weeks, covering workflow design, prompt and process development, documentation, team enablement and refinement against real agency tasks.
Best for: Agencies ready to move from experimentation to repeatable ways of working.
Custom AI tools and agents
Bespoke tools and agents for repeated agency tasks, internal operations or client-facing services: research, briefing, content development, campaign planning, reporting, knowledge management and new business.
AI-Stories is the proof point. It’s a commercially deployed AI-powered PR and content subscription built and operated by iStories, which is a different thing from discussing AI capability in a strategy deck.
Ongoing AI advisory and workflow support
Retained support for agencies that want to keep improving their AI capability: workflow refinement, tool selection, team support, new use-case development, client-facing ideas, governance and regular guidance as the landscape shifts.
Best for: Agency leaders who want a trusted external partner keeping AI useful, safe and commercially relevant.
Where agencies can recover time
The strongest opportunities are rarely abstract. They sit inside recurring work your team already does every week: researching, summarising, briefing, drafting, adapting, reporting and preparing for new business. The value comes from cutting repeated manual effort while protecting the judgement, tone and client context that make the work good.
Production
Faster first drafts, more angles to choose from, better briefing notes, and less senior time spent getting from blank page to useful starting point.
Research and reporting
Quicker sector scans, competitor summaries, campaign wrap-ups, coverage analysis and client-ready first drafts.
New business
Stronger prospect research, sharper proposal inputs, reusable case-study material and more consistent follow-up.
The question isn’t whether your team should use AI. They almost certainly already are. The question is whether that use is structured, safe and valuable enough to improve how the agency operates.
Why iStories
iStories AI integration work is led by the iStories team, headed by Lee Robson, a communications professional with more than 25 years across PR, publicity, creative agencies, social media, content and media.
- Former Managing Partner, 303 MullenLowe Sydney
- Former Head of Publicity, Fox Sports Australia
- Senior roles at dedicated PR agencies and full-service creative agencies in London, Manchester and Sydney
- Accounts directed include Harley-Davidson, Peugeot, Discovery Channel, TK Maxx and ESPN
- Best AI-Powered PR & Social Media Agency 2026, Australia
- PR & Marketing Innovation Award 2026, Australia
- Winner, APAC Insider, Leading Innovator in PR & Social Media Management
- Claude Certified Associate
“My job isn’t to sell you tools. It’s to help build practical AI-assisted workflows that fit the way agency and in-house work actually gets done, with the right balance of speed, judgement, quality and client trust.”
Is this right for your agency?
Built for PR, advertising, creative, content and communications agencies that want practical AI capability without turning the business into a technology experiment.
- Agency leaders who know AI matters but haven’t turned individual experimentation into shared workflows.
- Teams protecting margins as client expectations rise, timelines compress and production costs climb.
- Agencies worried that competitors are using AI to pitch faster, research deeper or deliver more efficiently.
- Founder-led agencies where senior people still carry too much of the thinking, review and client-sensitive work.
If any of those sound familiar, a 30-minute triage will show where AI is worth applying and where it isn’t.
What it costs
Agency projects and retainers start from $2,000 a month, scoped to the number of workflows and the size of the team. The 30-minute triage is free and will tell you roughly what you’re looking at.
Common questions
Do you recommend specific tools?
We recommend what suits your agency rather than a fixed stack. The audit identifies which tools and capabilities map to your workflows, team and client mix.
How is this different from the AI Readiness Consultation?
The AI Readiness Consultation is a 90-minute session for small businesses taking a first step into AI, at $495. This service is built for agencies: deeper, more operational, and drawing on direct experience inside the PR and advertising industry.
How long does an engagement take?
An Opportunity Audit is typically one to two weeks. A Workflow Sprint runs four to six weeks. Advisory and custom build engagements are scoped case by case.
Do you work with agencies outside Sydney?
Yes. Engagements run remotely across Australia.
What does it cost?
Agency projects and retainers start from $2,000 a month, scoped to the number of workflows and the size of the team. The 30-minute triage is free.
Guides for agency teams
- How to brief AI like a PR professional: a four-part prompting framework.
- Standing out when everyone’s pitching with the same AI tools: credibility when polish is cheap.
- What AI can’t do: where judgement still matters.
Book a 30-minute AI Workflow Triage
Thirty minutes, no hard sell. Bring one recurring agency workflow, whether that’s pitching, research, proposals, reporting, content planning or new business, and we’ll talk through where AI could help, where it shouldn’t, and what a practical next step looks like.
Book your AI Workflow Triage · Or email info@istories.com.au