Free ebook
Behind the Curtain: how AI communications actually works
Curious about using AI for your communications, and not sure whether to trust it? This guide shows you how it actually works: the good, the bad and the parts that need work.
What’s inside
Side-by-side examples of raw AI output against expertly guided output, so you can see the difference rather than take our word for it. Where AI genuinely helps, where human expertise is still doing the work, and why some AI content is useful while other AI content is embarrassing.
If you’re weighing up DIY tools like ChatGPT against a specialist service, it covers the questions to ask, the red flags to watch for, and how to judge whether AI communications suits your business at all.
No hype and no sales pressure. It’s written from more than 25 years of professional communications practice, and part of the point is being clear about what AI can’t do.
Who it’s for
Small business owners and solo operators deciding whether to bring AI into their marketing and communications, and what to hand it if they do.