Behind the Curtain: How AI Communications Actually Works (And When It Doesn't)

Curious about AI for your business communications, but not sure if you can trust it?

This frank guide pulls back the curtain on how AI communications actually works - the good, the bad, and the "needs work." You'll see real examples comparing raw AI output to expertly guided results, understand exactly where AI excels and where human expertise remains essential, and learn why some AI-generated content is brilliant while other content is embarrassingly generic.

Whether you're considering DIY tools like ChatGPT or specialist services like AI-Stories, this guide shows you what questions to ask, what red flags to watch for, and how to evaluate if AI communications is right for your business. No hype, no sales pressure - just honest insight from 20+ years of professional communications experience.

By the end, you'll understand the critical difference between using AI as a tool versus having AI integrated into a professional communications workflow. More importantly, you'll be able to make an informed decision about what approach makes sense for your business, your budget, and your goals.