Free report
The ROI of AI Communications
Professional communications has become something a small business needs and can rarely afford. Consistent social media, thought leadership, media coverage and some kind of crisis readiness are now table stakes, while the cost structure behind delivering them was built for enterprise clients.
What’s inside
A framework for working out what communications actually returns for a business your size: how to evaluate a traditional agency against a freelancer against the AI-augmented option, and how to put real numbers on each.
It covers what you’re buying in each case, where the money goes, and which parts of the work justify paying senior rates.
Who it’s for
Small business owners and marketing leads deciding how to spend a communications budget, and what to expect from each option.