Free guide
From Random Prompts to Real Integration: a 90-day guide
AI is already turning up across agency work, but individual experimentation is not the same as a shared way of working. This guide is about deciding where AI belongs, who owns the standards, how teams use it safely, and which parts of the work stay human.
What’s inside
It’s a practical field guide for agency leaders and in-house department heads. It walks through mapping what your team is already doing with AI, choosing one or two workflows worth improving, and defining the ownership, review points, safeguards and support that make them repeatable.
The 90-day roadmap at the centre of it is deliberately narrow. Trying to transform the whole agency at once is the reason most of these efforts stall.
Who it’s for
Agency leaders, communications directors and in-house heads who have people using AI already and no shared standard for it yet.
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