From Random Prompts to Real Integration: A 90 Day Guide

AI use is already appearing across agency work—but individual experimentation is not the same as a shared operating approach. The real opportunity is to decide where AI belongs, who owns the standards, how teams use it safely and where human judgement remains essential.

This practical field guide helps agency leaders and in-house dept. heads to map current use, choose one or two workflows worth improving and define the ownership, review points, safeguards and team support needed to make them repeatable.

Inside, you’ll find a simple 90-day roadmap to move from scattered prompts to more deliberate, useful and human-led AI workflows—without trying to transform the whole agency at once.