The iStories blog
On media pitching, AI tools for PR, reputation and what the software still can't do.
measurement
Run an original survey for a few hundred dollars and earn coverage: panel costs (Pollfish, SurveyMonkey Audience, Attest), a five-step AI-assisted workflow and design mistakes to avoid.
11 September 2026
media pitching
Prepare for a media interview with AI: brief it well, build key messages, anticipate hard questions, practise bridging and follow up with the journalist.
4 September 2026
media pitching
When and how to follow up a media pitch without annoying journalists: the 48-hour and 5-day rules, word-for-word templates and an AI prompt to copy.
28 August 2026
AI tools and prompting
Improve how your business appears in ChatGPT Search, Perplexity and Google AI Overviews: the signals behind AI citation and a 90-minute audit.
21 August 2026
media pitching
How to earn real media coverage when AI makes polished pitches easy: specificity, expertise, relationships over volume, and a 90-day credibility framework.
14 August 2026
AI tools and prompting
Start an email newsletter with AI: Beehiiv, Substack and Kit compared, a 45-minute weekly workflow with prompts, costs from $0 and what AI can't do.
7 August 2026
media pitching
How Australian small businesses can get media coverage by newsjacking: a 45-minute workflow, a copyable AI prompt, free monitoring tools and when not to pitch.
31 July 2026
media pitching
Podcast guesting as low-cost PR for Australian small businesses: finding niche shows, pitches under 200 words, a full workflow and costs from $0.
24 July 2026
media pitching
Get free media coverage through SourceBottle journalist requests: setup, filtering, 150 to 200 word responses, AI-assisted drafting and a system that compounds.
17 July 2026
AI tools and prompting
A four-part prompting framework for PR (role, context, task, format), a reusable context document and five copy-paste prompts for pitches, posts and more.
10 July 2026
AI tools and prompting
Turn one customer case study into 12 weeks of PR content with AI: a step-by-step workflow, prompts for Claude and ChatGPT, costs and what AI can't do.
3 July 2026
AI tools and prompting
Write a winning award entry with Claude or ChatGPT: a 90-minute workflow, exact prompts, evidence-gathering, the STAR structure and mistakes to avoid.
26 June 2026