Tag
7 posts tagged Thought Leadership on the iStories blog.
media pitching
Podcast guesting as low-cost PR for Australian small businesses: finding niche shows, pitches under 200 words, a full workflow and costs from $0.
24 July 2026
AI tools and prompting
Turn one customer case study into 12 weeks of PR content with AI: a step-by-step workflow, prompts for Claude and ChatGPT, costs and what AI can't do.
3 July 2026
AI tools and prompting
Write a winning award entry with Claude or ChatGPT: a 90-minute workflow, exact prompts, evidence-gathering, the STAR structure and mistakes to avoid.
26 June 2026
AI tools and prompting
A step-by-step AI workflow for writing thought leadership that builds authority for Australian small businesses, without losing your voice or wasting hours.
29 May 2026
AI tools and prompting
A 90-minute monthly workflow to turn your LinkedIn profile into a PR engine with AI, with exact prompts, realistic costs and the pitfalls that kill credibility.
1 May 2026
content and thought leadership
Thought leadership takes real time to create. How to get more value from every piece by repurposing it across channels, without diluting the message.
19 August 2024
content and thought leadership
Small and medium-sized businesses struggle to establish credibility and stand out. How thought leadership helps SMBs earn trust and visibility.
22 July 2024