Tag
34 posts tagged Small Business on the iStories blog.
measurement
A free, practical way to see whether media coverage sends visitors and enquiries to your website, using tagged links, Google Analytics and a one-page report.
6 November 2026
reputation and crisis
A news story has your business wrong. Here is a calm, step-by-step way to request a media correction, what to say, what to avoid and when to call a lawyer.
30 October 2026
media pitching
Build a press page and media kit journalists will use: what to include, a four-hour AI-assisted workflow, a realistic cost breakdown and the mistakes to avoid.
23 October 2026
measurement
A free-to-start media monitoring system for small business: what to track, a weekend AI workflow, tool costs from Brand24 to Isentia, and where AI falls short.
16 October 2026
media pitching
What goes in a media kit, how to draft the written parts with AI in an afternoon, where to host it and what it costs, so you're ready when a journalist asks.
9 October 2026
reputation and crisis
Tell staff before you tell the market. An AI workflow for drafting internal announcements in under an hour, its cost, and where AI must stop on restructures.
2 October 2026
media pitching
Most small business press releases read like company updates, not news. A 90-minute AI workflow, what distribution costs in Australia, and what AI can't judge.
25 September 2026
AI tools and prompting
Do you have to tell readers AI helped write your content? The trust data, the Australian rules that apply, and a 45-minute draft, check and disclose workflow.
18 September 2026
measurement
Run an original survey for a few hundred dollars and earn coverage: panel costs (Pollfish, SurveyMonkey Audience, Attest), a five-step AI-assisted workflow and design mistakes to avoid.
11 September 2026
media pitching
When and how to follow up a media pitch without annoying journalists: the 48-hour and 5-day rules, word-for-word templates and an AI prompt to copy.
28 August 2026
AI tools and prompting
Improve how your business appears in ChatGPT Search, Perplexity and Google AI Overviews: the signals behind AI citation and a 90-minute audit.
21 August 2026
media pitching
How to earn real media coverage when AI makes polished pitches easy: specificity, expertise, relationships over volume, and a 90-day credibility framework.
14 August 2026
AI tools and prompting
Start an email newsletter with AI: Beehiiv, Substack and Kit compared, a 45-minute weekly workflow with prompts, costs from $0 and what AI can't do.
7 August 2026
media pitching
How Australian small businesses can get media coverage by newsjacking: a 45-minute workflow, a copyable AI prompt, free monitoring tools and when not to pitch.
31 July 2026
media pitching
Podcast guesting as low-cost PR for Australian small businesses: finding niche shows, pitches under 200 words, a full workflow and costs from $0.
24 July 2026
AI tools and prompting
Turn one customer case study into 12 weeks of PR content with AI: a step-by-step workflow, prompts for Claude and ChatGPT, costs and what AI can't do.
3 July 2026
AI tools and prompting
Write a winning award entry with Claude or ChatGPT: a 90-minute workflow, exact prompts, evidence-gathering, the STAR structure and mistakes to avoid.
26 June 2026
media pitching
How Australian small businesses can use AI for media research, content creation and ethical PR, with practical workflows and cost breakdowns.
19 June 2026
reputation and crisis
A step-by-step workflow for Australian small businesses to build a crisis communications plan with AI: exact prompts, time and cost, and when AI isn't enough.
12 June 2026
AI tools and prompting
A five-step DIY workflow to build a targeted Australian media list with free AI tools, Google News and LinkedIn, instead of paying for Meltwater or Medianet.
5 June 2026
AI tools and prompting
A step-by-step AI workflow for writing thought leadership that builds authority for Australian small businesses, without losing your voice or wasting hours.
29 May 2026
reputation and crisis
Manage online reviews with AI in about 20 minutes a week: practical prompts, cost breakdowns and PR strategies for Australian small businesses.
15 May 2026
AI tools and prompting
Learn how Australian small businesses can use AI to optimise their Google Business Profile. A practical 45-minute workflow for local PR and content creation.
8 May 2026
AI tools and prompting
A 90-minute monthly workflow to turn your LinkedIn profile into a PR engine with AI, with exact prompts, realistic costs and the pitfalls that kill credibility.
1 May 2026
AI tools and prompting
Learn how Australian small businesses can use AI to write and pitch press releases. Get practical workflows, real costs, and copy-paste prompts. Read more.
13 April 2026
AI tools and prompting
A no-nonsense guide to a cost-effective AI toolkit for PR in Australia: which tools to use, how to combine them, what they cost and where they fall short.
20 February 2026
AI tools and prompting
Breaking down why your current PR efforts might be failing, and how to get it right, even with a limited budget and time.
9 February 2026
AI tools and prompting
After 25 years in strategic communications, why iStories launched an AI platform that automates much of what agencies charge thousands for.
27 January 2026
AI tools and prompting
Discover the essential AI tools that help small businesses create content, manage social media, and scale operations without breaking the bank.
2 December 2025
AI tools and prompting
When machines can generate content in seconds, does your business story still matter? Why it matters more than ever, and why AI is your amplifier.
30 October 2025
content and thought leadership
Small and medium-sized businesses struggle to establish credibility and stand out. How thought leadership helps SMBs earn trust and visibility.
22 July 2024
content and thought leadership
When it comes to public relations (PR), size isn't everything. Here are five ways your small business can punch above its weight in PR:
8 July 2024
content and thought leadership
In this blog, we'll explore the strategies and secrets behind creating content that resonates with audiences today.
1 May 2024
AI tools and prompting
Every business can use insightful, data-fuelled storytelling to create narratives for teams and customers that go beyond products and services.
1 May 2024