Tag
27 posts tagged PR Strategy on the iStories blog.
media pitching
Prepare for a media interview with AI: brief it well, build key messages, anticipate hard questions, practise bridging and follow up with the journalist.
4 September 2026
AI tools and prompting
Start an email newsletter with AI: Beehiiv, Substack and Kit compared, a 45-minute weekly workflow with prompts, costs from $0 and what AI can't do.
7 August 2026
media pitching
How Australian small businesses can get media coverage by newsjacking: a 45-minute workflow, a copyable AI prompt, free monitoring tools and when not to pitch.
31 July 2026
media pitching
Podcast guesting as low-cost PR for Australian small businesses: finding niche shows, pitches under 200 words, a full workflow and costs from $0.
24 July 2026
media pitching
Get free media coverage through SourceBottle journalist requests: setup, filtering, 150 to 200 word responses, AI-assisted drafting and a system that compounds.
17 July 2026
AI tools and prompting
A four-part prompting framework for PR (role, context, task, format), a reusable context document and five copy-paste prompts for pitches, posts and more.
10 July 2026
media pitching
How Australian small businesses can use AI for media research, content creation and ethical PR, with practical workflows and cost breakdowns.
19 June 2026
reputation and crisis
A step-by-step workflow for Australian small businesses to build a crisis communications plan with AI: exact prompts, time and cost, and when AI isn't enough.
12 June 2026
AI tools and prompting
A step-by-step AI workflow for writing thought leadership that builds authority for Australian small businesses, without losing your voice or wasting hours.
29 May 2026
AI tools and prompting
Learn how Australian small businesses can use AI to write and pitch press releases. Get practical workflows, real costs, and copy-paste prompts. Read more.
13 April 2026
AI tools and prompting
Learn how to secure press coverage with our practical guide to media pitching for small business. Includes a 4-step workflow, AI prompts, and cost breakdowns.
7 April 2026
measurement
Why AVEs and vanity metrics fail, and how outcome-based measurement with AI connects PR spend to pipeline, revenue and real business impact.
20 March 2026
AI tools and prompting
ChatGPT or Claude for PR? A practical comparison for Australian small businesses: what each does best, what they cost, and a media pitch template.
13 March 2026
AI tools and prompting
Learn how to build a 90-day PR content calendar in under 2 hours using AI tools. A practical, step-by-step workflow for Australian small business owners.
9 March 2026
AI tools and prompting
Choosing between AI-powered and traditional PR for your startup? Compare costs, speed, and ROI to find the right fit. Expert insights from iStories.
27 February 2026
AI tools and prompting
Breaking down why your current PR efforts might be failing, and how to get it right, even with a limited budget and time.
9 February 2026
AI tools and prompting
After 25 years in strategic communications, why iStories launched an AI platform that automates much of what agencies charge thousands for.
27 January 2026
content and thought leadership
Thought leadership takes real time to create. How to get more value from every piece by repurposing it across channels, without diluting the message.
19 August 2024
content and thought leadership
In today's dynamic media landscape, relying solely on traditional press releases is no longer enough to cut through the noise.
9 August 2024
content and thought leadership
Small and medium-sized businesses struggle to establish credibility and stand out. How thought leadership helps SMBs earn trust and visibility.
22 July 2024
AI tools and prompting
AI and machine learning are already reshaping PR. What they change in strategic communications, and what to look for from a switched-on PR agency.
16 July 2024
content and thought leadership
When it comes to public relations (PR), size isn't everything. Here are five ways your small business can punch above its weight in PR:
8 July 2024
content and thought leadership
How small and medium-sized businesses can integrate PR and social media to maximise brand visibility, credibility and engagement.
3 July 2024
content and thought leadership
Why storytelling is still the most potent tool in PR and social media, with examples of brands that use narrative to build attention and trust.
3 May 2024
measurement
Why data-driven decisions matter in PR and social media, and how brands can use analytics to sharpen their strategy and campaigns.
2 May 2024
content and thought leadership
In this blog, we'll explore the strategies and secrets behind creating content that resonates with audiences today.
1 May 2024
AI tools and prompting
Every business can use insightful, data-fuelled storytelling to create narratives for teams and customers that go beyond products and services.
1 May 2024