media pitching
Prepare for a media interview with AI: brief it well, build key messages, anticipate hard questions, practise bridging and follow up with the journalist.
4 September 2026
AI tools and prompting
Improve how your business appears in ChatGPT Search, Perplexity and Google AI Overviews: the signals behind AI citation and a 90-minute audit.
21 August 2026
media pitching
How to earn real media coverage when AI makes polished pitches easy: specificity, expertise, relationships over volume, and a 90-day credibility framework.
14 August 2026
AI tools and prompting
Start an email newsletter with AI: Beehiiv, Substack and Kit compared, a 45-minute weekly workflow with prompts, costs from $0 and what AI can't do.
7 August 2026
media pitching
How Australian small businesses can get media coverage by newsjacking: a 45-minute workflow, a copyable AI prompt, free monitoring tools and when not to pitch.
31 July 2026
media pitching
Podcast guesting as low-cost PR for Australian small businesses: finding niche shows, pitches under 200 words, a full workflow and costs from $0.
24 July 2026
media pitching
Get free media coverage through SourceBottle journalist requests: setup, filtering, 150 to 200 word responses, AI-assisted drafting and a system that compounds.
17 July 2026
AI tools and prompting
A four-part prompting framework for PR (role, context, task, format), a reusable context document and five copy-paste prompts for pitches, posts and more.
10 July 2026
AI tools and prompting
Turn one customer case study into 12 weeks of PR content with AI: a step-by-step workflow, prompts for Claude and ChatGPT, costs and what AI can't do.
3 July 2026
AI tools and prompting
Write a winning award entry with Claude or ChatGPT: a 90-minute workflow, exact prompts, evidence-gathering, the STAR structure and mistakes to avoid.
26 June 2026
media pitching
How Australian small businesses can use AI for media research, content creation and ethical PR, with practical workflows and cost breakdowns.
19 June 2026
reputation and crisis
A step-by-step workflow for Australian small businesses to build a crisis communications plan with AI: exact prompts, time and cost, and when AI isn't enough.
12 June 2026
AI tools and prompting
A five-step DIY workflow to build a targeted Australian media list with free AI tools, Google News and LinkedIn, instead of paying for Meltwater or Medianet.
5 June 2026
AI tools and prompting
A step-by-step AI workflow for writing thought leadership that builds authority for Australian small businesses, without losing your voice or wasting hours.
29 May 2026
reputation and crisis
Manage online reviews with AI in about 20 minutes a week: practical prompts, cost breakdowns and PR strategies for Australian small businesses.
15 May 2026
AI tools and prompting
Learn how Australian small businesses can use AI to optimise their Google Business Profile. A practical 45-minute workflow for local PR and content creation.
8 May 2026
AI tools and prompting
A 90-minute monthly workflow to turn your LinkedIn profile into a PR engine with AI, with exact prompts, realistic costs and the pitfalls that kill credibility.
1 May 2026
AI tools and prompting
Learn how to write a media pitch that actually gets read. Discover a 30-minute AI workflow for Australian small businesses using ChatGPT and Claude.
16 April 2026
AI tools and prompting
Learn how Australian small businesses can use AI to write and pitch press releases. Get practical workflows, real costs, and copy-paste prompts. Read more.
13 April 2026
measurement
Why AVEs and vanity metrics fail, and how outcome-based measurement with AI connects PR spend to pipeline, revenue and real business impact.
20 March 2026
AI tools and prompting
Choosing between AI-powered and traditional PR for your startup? Compare costs, speed, and ROI to find the right fit. Expert insights from iStories.
27 February 2026
AI tools and prompting
A no-nonsense guide to a cost-effective AI toolkit for PR in Australia: which tools to use, how to combine them, what they cost and where they fall short.
20 February 2026
AI tools and prompting
Breaking down why your current PR efforts might be failing, and how to get it right, even with a limited budget and time.
9 February 2026
AI tools and prompting
After 25 years in strategic communications, why iStories launched an AI platform that automates much of what agencies charge thousands for.
27 January 2026
AI tools and prompting
Discover the essential AI tools that help small businesses create content, manage social media, and scale operations without breaking the bank.
2 December 2025
reputation and crisis
Navigate the ethical considerations of AI in business storytelling. Learn transparency, authenticity, and responsible AI practices for your brand.
24 November 2025
AI tools and prompting
Here's the uncomfortable truth that nobody in the AI hype cycle wants to admit: AI is brilliant at certain tasks and completely useless at others.
20 November 2025
AI tools and prompting
Social media doesn't have to be a full-time job. How AI helps you post consistently across platforms in about 3 hours a week, without losing your voice.
10 November 2025
AI tools and prompting
Tired of spending hours on content creation? Learn how AI can help you publish quality blog posts in 90 minutes while maintaining your authentic voice.
4 November 2025
AI tools and prompting
When machines can generate content in seconds, does your business story still matter? Why it matters more than ever, and why AI is your amplifier.
30 October 2025
AI tools and prompting
AI and machine learning are already reshaping PR. What they change in strategic communications, and what to look for from a switched-on PR agency.
16 July 2024