measurement
A free, practical way to see whether media coverage sends visitors and enquiries to your website, using tagged links, Google Analytics and a one-page report.
6 November 2026
media pitching
Build a press page and media kit journalists will use: what to include, a four-hour AI-assisted workflow, a realistic cost breakdown and the mistakes to avoid.
23 October 2026
measurement
A free-to-start media monitoring system for small business: what to track, a weekend AI workflow, tool costs from Brand24 to Isentia, and where AI falls short.
16 October 2026
media pitching
What goes in a media kit, how to draft the written parts with AI in an afternoon, where to host it and what it costs, so you're ready when a journalist asks.
9 October 2026
media pitching
Most small business press releases read like company updates, not news. A 90-minute AI workflow, what distribution costs in Australia, and what AI can't judge.
25 September 2026
media pitching
How to earn real media coverage when AI makes polished pitches easy: specificity, expertise, relationships over volume, and a 90-day credibility framework.
14 August 2026
AI tools and prompting
A four-part prompting framework for PR (role, context, task, format), a reusable context document and five copy-paste prompts for pitches, posts and more.
10 July 2026
AI tools and prompting
A step-by-step AI workflow for writing thought leadership that builds authority for Australian small businesses, without losing your voice or wasting hours.
29 May 2026
AI tools and prompting
Learn how to write a media pitch that actually gets read. Discover a 30-minute AI workflow for Australian small businesses using ChatGPT and Claude.
16 April 2026
AI tools and prompting
Learn how Australian small businesses can use AI to write and pitch press releases. Get practical workflows, real costs, and copy-paste prompts. Read more.
13 April 2026
AI tools and prompting
Learn how to secure press coverage with our practical guide to media pitching for small business. Includes a 4-step workflow, AI prompts, and cost breakdowns.
7 April 2026
AI tools and prompting
ChatGPT or Claude for PR? A practical comparison for Australian small businesses: what each does best, what they cost, and a media pitch template.
13 March 2026
AI tools and prompting
Learn how to build a 90-day PR content calendar in under 2 hours using AI tools. A practical, step-by-step workflow for Australian small business owners.
9 March 2026
AI tools and prompting
A no-nonsense guide to a cost-effective AI toolkit for PR in Australia: which tools to use, how to combine them, what they cost and where they fall short.
20 February 2026
AI tools and prompting
Every business can use insightful, data-fuelled storytelling to create narratives for teams and customers that go beyond products and services.
1 May 2024