Tag

Measurement & Analytics

3 posts tagged Measurement & Analytics on the iStories blog.

measurement

Turning a Few-Hundred-Dollar Survey Into Media Coverage: The Data PR Workflow for Small Business

Run an original survey for a few hundred dollars and earn coverage: panel costs (Pollfish, SurveyMonkey Audience, Attest), a five-step AI-assisted workflow and design mistakes to avoid.

11 September 2026

measurement

Why Your PR Agency Can’t Measure ROI (And How AI Changes Everything)

Why AVEs and vanity metrics fail, and how outcome-based measurement with AI connects PR spend to pipeline, revenue and real business impact.

20 March 2026

measurement

From Guesswork to Greatness: The Rise of Data-Driven PR and Social Media Campaigns

Why data-driven decisions matter in PR and social media, and how brands can use analytics to sharpen their strategy and campaigns.

2 May 2024