Tag
5 posts tagged Measurement & Analytics on the iStories blog.
measurement
A free, practical way to see whether media coverage sends visitors and enquiries to your website, using tagged links, Google Analytics and a one-page report.
6 November 2026
measurement
A free-to-start media monitoring system for small business: what to track, a weekend AI workflow, tool costs from Brand24 to Isentia, and where AI falls short.
16 October 2026
measurement
Run an original survey for a few hundred dollars and earn coverage: panel costs (Pollfish, SurveyMonkey Audience, Attest), a five-step AI-assisted workflow and design mistakes to avoid.
11 September 2026
measurement
Why AVEs and vanity metrics fail, and how outcome-based measurement with AI connects PR spend to pipeline, revenue and real business impact.
20 March 2026
measurement
Why data-driven decisions matter in PR and social media, and how brands can use analytics to sharpen their strategy and campaigns.
2 May 2024