AI tools and prompting
Start an email newsletter with AI: Beehiiv, Substack and Kit compared, a 45-minute weekly workflow with prompts, costs from $0 and what AI can't do.
7 August 2026
AI tools and prompting
Turn one customer case study into 12 weeks of PR content with AI: a step-by-step workflow, prompts for Claude and ChatGPT, costs and what AI can't do.
3 July 2026
AI tools and prompting
A step-by-step AI workflow for writing thought leadership that builds authority for Australian small businesses, without losing your voice or wasting hours.
29 May 2026
AI tools and prompting
Learn how Australian small businesses can use AI to optimise their Google Business Profile. A practical 45-minute workflow for local PR and content creation.
8 May 2026
AI tools and prompting
A 90-minute monthly workflow to turn your LinkedIn profile into a PR engine with AI, with exact prompts, realistic costs and the pitfalls that kill credibility.
1 May 2026
AI tools and prompting
Learn how to write a media pitch that actually gets read. Discover a 30-minute AI workflow for Australian small businesses using ChatGPT and Claude.
16 April 2026
AI tools and prompting
Learn how Australian small businesses can use AI to write and pitch press releases. Get practical workflows, real costs, and copy-paste prompts. Read more.
13 April 2026
AI tools and prompting
Learn how to build a 90-day PR content calendar in under 2 hours using AI tools. A practical, step-by-step workflow for Australian small business owners.
9 March 2026
AI tools and prompting
Discover the essential AI tools that help small businesses create content, manage social media, and scale operations without breaking the bank.
2 December 2025
reputation and crisis
Navigate the ethical considerations of AI in business storytelling. Learn transparency, authenticity, and responsible AI practices for your brand.
24 November 2025
AI tools and prompting
Here's the uncomfortable truth that nobody in the AI hype cycle wants to admit: AI is brilliant at certain tasks and completely useless at others.
20 November 2025
AI tools and prompting
Social media doesn't have to be a full-time job. How AI helps you post consistently across platforms in about 3 hours a week, without losing your voice.
10 November 2025
AI tools and prompting
Tired of spending hours on content creation? Learn how AI can help you publish quality blog posts in 90 minutes while maintaining your authentic voice.
4 November 2025
AI tools and prompting
When machines can generate content in seconds, does your business story still matter? Why it matters more than ever, and why AI is your amplifier.
30 October 2025
content and thought leadership
Thought leadership takes real time to create. How to get more value from every piece by repurposing it across channels, without diluting the message.
19 August 2024
content and thought leadership
In today's dynamic media landscape, relying solely on traditional press releases is no longer enough to cut through the noise.
9 August 2024
content and thought leadership
In this blog, we'll explore the strategies and secrets behind creating content that resonates with audiences today.
1 May 2024
AI tools and prompting
Every business can use insightful, data-fuelled storytelling to create narratives for teams and customers that go beyond products and services.
1 May 2024