How to Pitch the Media Like a Pro (Without Hiring an Agency)
Getting media coverage isn't about having a massive PR budget; it's about how well you tell your story and who you tell it to. In this practical guide, we break down exactly how Australian small business owners can pitch journalists like a pro. Discover the four-step workflow to secure press coverage yourself, the exact AI prompts to speed up your research, and the common pitching mistakes that guarantee your email will be deleted.
Why Your PR Agency Can’t Measure ROI (And How AI Changes Everything)
Most PR reporting still looks like it’s stuck in 2006: clip books, vanity metrics, and inflated AVEs that tell you nothing about real business impact. AI is finally making outcome-based measurement accessible to non‑enterprise teams, so clients can demand proof of pipeline and revenue, and PR leaders can prove the value they’ve always created
ChatGPT vs. Claude for PR: Which AI Should You Trust With Your Brand?
Can you really trust a robot with your brand's voice? This is a practical, practitioner's guide to using AI writing assistants for public relations, written for Australian small business owners. We break down the real differences between ChatGPT, Claude, and Perplexity, showing you exactly how to use them to get tangible results — not just generic, soulless content. This guide covers what they do well, what they fail at, and what they cost, complete with a step-by-step workflow for your first AI-assisted PR task.
How to Build a 90-Day PR Content Calendar in Under Two Hours (Using AI)
Most small business owners know they should be publishing content consistently. The problem isn't ideas — it's the absence of a system. This guide walks you through a practical, step-by-step workflow for building a 90-day PR content calendar using AI tools, in under two hours.
AI-Powered PR vs. Traditional PR Agencies: Which is Right for Your Startup?
Choosing between a traditional PR agency and an AI-powered PR agency is one of the most important decisions a startup founder will make. Traditional agencies offer experience and relationships, but AI-powered agencies deliver speed, data-driven insights, and measurable ROI at a fraction of the cost. For most startups that need to be agile and prove results to investors, the choice is clear. Discover which model is right for your business.
Why Most Small Business PR Fails (and How to Actually Get it Right)
For over two decades, I've worked in communications, and I've seen the same mistakes repeated time and again. The core issue is a fundamental misunderstanding of what PR is in the modern media landscape. It's not about just "getting ink" anymore. It's about building strategic assets that work for your business long after the initial flash of a media mention has faded.
Why We Launched AI-Stories (And What It Means for the PR Industry)
After 20 years in strategic communications and over five years of iStories, we went and did something that might seem counterintuitive: launched a $99-per-month AI platform that automates much of what agencies traditionally charge thousands for. Here’s why.
Content Repurposing: Maximising the Value of Your Thought Leadership Pieces
In the fast-paced world of digital marketing and public relations, creating high-quality thought leadership content is a significant investment of time and resources. Enter content repurposing: a strategic approach to extend the life and reach of your valuable thought leadership pieces. By reimagining and reformatting your content, you can amplify your message, reach new audiences, and reinforce your expertise across multiple platforms.
From Press Releases to Podcasts: Diversifying Your PR Toolkit
In today's dynamic media landscape, relying solely on traditional press releases is no longer enough to cut through the noise.
To effectively reach your target audience and build brand awareness, a diversified PR toolkit is essential.
How SMBs Can Leverage Thought Leadership to Boost Credibility
In today's competitive business landscape, small and medium-sized businesses (SMBs) face the constant challenge of establishing credibility and standing out from the crowd. Here's how SMBs can effectively leverage thought leadership to boost their credibility.
The Future of PR: AI and Machine Learning in Strategic Communications
Artificial Intelligence (AI) and Machine Learning (ML) are no longer futuristic concepts but present-day tools reshaping the PR industry. Here’s what to look for from a switched-on PR agency.
5 Ways Small Businesses Can Punch Above Their Weight in PR
When it comes to public relations, size isn't everything. With the right strategies, small businesses can create impactful PR campaigns that rival those of their bigger competitors. Here are five ways your small business can punch above its weight in PR:
Integrating PR and Social Media: A Holistic Approach to Brand Communication
In today's digital age, the lines between PR and social media are increasingly blurred. For small and medium-sized businesses (SMBs), understanding how to effectively integrate these two powerful communication channels can be the key to maximising brand visibility, credibility, and engagement.
From Storytelling to Storyselling: Boosting Your Brand with Narrative through PR
In the bustling world of public relations and social media, where attention is a precious commodity and messages are constantly competing for prominence, storytelling stands out as a timeless and potent tool. Let's delve into how storytelling plays a pivotal role in shaping compelling PR and social media campaigns and examine some noteworthy examples of brands that have mastered this craft.
From Guesswork to Greatness: The Rise of Data-Driven PR and Social Media Campaigns
In the dynamic landscape of public relations and social media, the power of data and analytics cannot be overstated. Gone are the days of relying solely on intuition and guesswork; today, successful campaigns are driven by insights derived from robust data analysis.
Content that Captivates: The Key to Engaging Your Audience
In the ever-evolving landscape of digital communication, one thing remains constant: the power of compelling content to captivate audiences. As brands and businesses strive to cut through the noise and engage with their target demographics, mastering the art of crafting captivating content has become more crucial than ever.
Write your own iStories
iStories doesn’t have a trademark on insightful, data-fuelled storytelling – in fact we’d encourage every business to embrace it for themselves to create team and customer facing narratives that take audiences on a journey beyond your products and services.