AI tools and prompting
Why Most Small Business PR Fails (and How to Actually Get it Right)
Breaking down why your current PR efforts might be failing, and how to get it right, even with a limited budget and time.
9 February 2026
The iStories blog
Blog, page 4
AI tools and prompting
Why We Launched AI-Stories (And What It Means for the PR Industry)
After 25 years in strategic communications, why iStories launched an AI platform that automates much of what agencies charge thousands for.
27 January 2026
AI tools and prompting
5 AI Tools Every Small Business Should Know About
Discover the essential AI tools that help small businesses create content, manage social media, and scale operations without breaking the bank.
2 December 2025
reputation and crisis
AI Ethics in Storytelling: Getting It Right
Navigate the ethical considerations of AI in business storytelling. Learn transparency, authenticity, and responsible AI practices for your brand.
24 November 2025
AI tools and prompting
The Human Touch: What AI Can't Do (And Why You Still Need It)
Here's the uncomfortable truth that nobody in the AI hype cycle wants to admit: AI is brilliant at certain tasks and completely useless at others.
20 November 2025
AI tools and prompting
AI-Powered Social Media: Work Smarter, Not Harder
Social media doesn't have to be a full-time job. How AI helps you post consistently across platforms in about 3 hours a week, without losing your voice.
10 November 2025
AI tools and prompting
From Blank Page to Published: How to Accelerate Content Creation with AI
Tired of spending hours on content creation? Learn how AI can help you publish quality blog posts in 90 minutes while maintaining your authentic voice.
4 November 2025
AI tools and prompting
Why Your Business Story Matters More in the AI Age
When machines can generate content in seconds, does your business story still matter? Why it matters more than ever, and why AI is your amplifier.
30 October 2025
content and thought leadership
Content Repurposing: Maximising the Value of Your Thought Leadership Pieces
Thought leadership takes real time to create. How to get more value from every piece by repurposing it across channels, without diluting the message.
19 August 2024
content and thought leadership
From Press Releases to Podcasts: Diversifying Your PR Toolkit
In today's dynamic media landscape, relying solely on traditional press releases is no longer enough to cut through the noise.
9 August 2024
content and thought leadership
How SMBs Can Leverage Thought Leadership to Boost Credibility
Small and medium-sized businesses struggle to establish credibility and stand out. How thought leadership helps SMBs earn trust and visibility.
22 July 2024
AI tools and prompting
The Future of PR: AI and Machine Learning in Strategic Communications
AI and machine learning are already reshaping PR. What they change in strategic communications, and what to look for from a switched-on PR agency.
16 July 2024