The iStories blog

Blog, page 4

content and thought leadership

From Press Releases to Podcasts: Diversifying Your PR Toolkit

In today's dynamic media landscape, relying solely on traditional press releases is no longer enough to cut through the noise.

9 August 2024

content and thought leadership

Small and medium-sized businesses struggle to establish credibility and stand out. How thought leadership helps SMBs earn trust and visibility.

22 July 2024

AI tools and prompting

AI and machine learning are already reshaping PR. What they change in strategic communications, and what to look for from a switched-on PR agency.

16 July 2024

content and thought leadership

When it comes to public relations (PR), size isn't everything. Here are five ways your small business can punch above its weight in PR:

8 July 2024

content and thought leadership

How small and medium-sized businesses can integrate PR and social media to maximise brand visibility, credibility and engagement.

3 July 2024

content and thought leadership

Why storytelling is still the most potent tool in PR and social media, with examples of brands that use narrative to build attention and trust.

3 May 2024

measurement

Why data-driven decisions matter in PR and social media, and how brands can use analytics to sharpen their strategy and campaigns.

2 May 2024

content and thought leadership

In this blog, we'll explore the strategies and secrets behind creating content that resonates with audiences today.

1 May 2024

AI tools and prompting

Every business can use insightful, data-fuelled storytelling to create narratives for teams and customers that go beyond products and services.

1 May 2024