ChatGPT vs. Claude for PR: Which AI Should You Trust With Your Brand?

Can you really trust a robot with your brand's voice? This is a practical, practitioner's guide to using AI writing assistants for public relations, written for Australian small business owners. We break down the real differences between ChatGPT, Claude, and Perplexity, showing you exactly how to use them to get tangible results — not just generic, soulless content. This guide covers what they do well, what they fail at, and what they cost, complete with a step-by-step workflow for your first AI-assisted PR task.