AI Ethics in Storytelling: Getting It Right
Lee Robson Lee Robson

AI Ethics in Storytelling: Getting It Right

The ethics of AI in business storytelling aren't complicated. But they do matter. Get them wrong, and you risk your reputation. Get them right, and you can use AI confidently without the nagging worry that you're doing something dodgy.

Read More
From Blank Page to Published: How to Accelerate Content Creation with AI
Lee Robson Lee Robson

From Blank Page to Published: How to Accelerate Content Creation with AI

It's 11pm on a Tuesday. You've been staring at a blank document for 45 minutes. The cursor blinks mockingly at you.

Sound familiar?

The traditional content creation process takes 3-5 hours minimum. With an AI-assisted workflow, that drops to 90 minutes. You've just cut your content creation time by 50-70%.

This isn't about letting AI take over. It's about AI handling the mechanical stuff so you can focus on what only you can provide: your expertise, insights, and authentic voice.

Read More
Content Repurposing: Maximising the Value of Your Thought Leadership Pieces
Lee Robson Lee Robson

Content Repurposing: Maximising the Value of Your Thought Leadership Pieces

In the fast-paced world of digital marketing and public relations, creating high-quality thought leadership content is a significant investment of time and resources. Enter content repurposing: a strategic approach to extend the life and reach of your valuable thought leadership pieces. By reimagining and reformatting your content, you can amplify your message, reach new audiences, and reinforce your expertise across multiple platforms.

Read More