How to Write a Media Pitch That Actually Gets Read (Using AI the Right Way)
Staring at a blank screen when trying to write a media pitch? You don't need a massive PR budget to get noticed. Discover a practical, 30-minute workflow using AI tools like ChatGPT and Claude to craft compelling pitches that journalists actually want to read — without losing your authentic voice.
How to Write and Pitch a Press Release Using AI (Without Sounding Like a Robot)
Public relations doesn't have to be a dark art reserved for big brands with deep pockets. Discover a practical, step-by-step workflow for small businesses to write and pitch professional press releases using AI tools like Claude and ChatGPT. Learn the true costs, realistic timeframes, and the exact prompts you need to get media attention without sounding like a corporate robot.
How to Pitch the Media Like a Pro (Without Hiring an Agency)
Getting media coverage isn't about having a massive PR budget; it's about how well you tell your story and who you tell it to. In this practical guide, we break down exactly how Australian small business owners can pitch journalists like a pro. Discover the four-step workflow to secure press coverage yourself, the exact AI prompts to speed up your research, and the common pitching mistakes that guarantee your email will be deleted.
ChatGPT vs. Claude for PR: Which AI Should You Trust With Your Brand?
Can you really trust a robot with your brand's voice? This is a practical, practitioner's guide to using AI writing assistants for public relations, written for Australian small business owners. We break down the real differences between ChatGPT, Claude, and Perplexity, showing you exactly how to use them to get tangible results — not just generic, soulless content. This guide covers what they do well, what they fail at, and what they cost, complete with a step-by-step workflow for your first AI-assisted PR task.
How to Build a 90-Day PR Content Calendar in Under Two Hours (Using AI)
Most small business owners know they should be publishing content consistently. The problem isn't ideas — it's the absence of a system. This guide walks you through a practical, step-by-step workflow for building a 90-day PR content calendar using AI tools, in under two hours.
The Ultimate AI Toolkit for Australian Small Business PR: A Realistic Guide
In this is a practical, no-nonsense guide to building a powerful, cost-effective AI-powered PR toolkit specifically for the Australian market, we’ll cover the exact tools to use, how to integrate them, what they’ll cost, and most importantly, their limitations.
Write your own iStories
iStories doesn’t have a trademark on insightful, data-fuelled storytelling – in fact we’d encourage every business to embrace it for themselves to create team and customer facing narratives that take audiences on a journey beyond your products and services.