The Media Pitch Follow-Up: What to Send, When to Send It, and When to Walk Away
Journalists aren't ignoring your pitch. They're usually just buried. Here's the exact follow-up sequence — timing, length, tone — that gets pitches read without burning the relationship.
How to Use SourceBottle to Get Free Media Coverage (Without Sounding Like a PR Robot)
Most small business owners have never heard of SourceBottle — and the ones who have often respond badly and wonder why nothing comes of it. This guide walks through the complete workflow: how to filter journalist requests worth your time, how to write responses that actually get published, and where AI helps (and quietly sabotages you).