Why Your PR Agency Can’t Measure ROI (And How AI Changes Everything)
Most PR reporting still looks like it’s stuck in 2006: clip books, vanity metrics, and inflated AVEs that tell you nothing about real business impact. AI is finally making outcome-based measurement accessible to non‑enterprise teams, so clients can demand proof of pipeline and revenue, and PR leaders can prove the value they’ve always created
From Guesswork to Greatness: The Rise of Data-Driven PR and Social Media Campaigns
In the dynamic landscape of public relations and social media, the power of data and analytics cannot be overstated. Gone are the days of relying solely on intuition and guesswork; today, successful campaigns are driven by insights derived from robust data analysis.