How to Turn Your LinkedIn Profile Into a PR Engine (Using AI)
Most Australian small business owners know LinkedIn is a goldmine for B2B credibility and media attention. The problem isn't motivation — it's time. This practical guide walks you through a 90-minute, AI-assisted workflow to generate four weeks of professional LinkedIn content from a single voice memo, including the exact prompts to use, what it costs, and the mistakes that make people sound like robots.
How to Write and Pitch a Press Release Using AI (Without Sounding Like a Robot)
Public relations doesn't have to be a dark art reserved for big brands with deep pockets. Discover a practical, step-by-step workflow for small businesses to write and pitch professional press releases using AI tools like Claude and ChatGPT. Learn the true costs, realistic timeframes, and the exact prompts you need to get media attention without sounding like a corporate robot.
The Ultimate AI Toolkit for Australian Small Business PR: A Realistic Guide
In this is a practical, no-nonsense guide to building a powerful, cost-effective AI-powered PR toolkit specifically for the Australian market, we’ll cover the exact tools to use, how to integrate them, what they’ll cost, and most importantly, their limitations.
Why We Launched AI-Stories (And What It Means for the PR Industry)
After 20 years in strategic communications and over five years of iStories, we went and did something that might seem counterintuitive: launched a $99-per-month AI platform that automates much of what agencies traditionally charge thousands for. Here’s why.
5 AI Tools Every Small Business Should Know About
Discover the essential AI tools that help small businesses create content, manage social media, and scale operations without breaking the bank.
How SMBs Can Leverage Thought Leadership to Boost Credibility
In today's competitive business landscape, small and medium-sized businesses (SMBs) face the constant challenge of establishing credibility and standing out from the crowd. Here's how SMBs can effectively leverage thought leadership to boost their credibility.
5 Ways Small Businesses Can Punch Above Their Weight in PR
When it comes to public relations, size isn't everything. With the right strategies, small businesses can create impactful PR campaigns that rival those of their bigger competitors. Here are five ways your small business can punch above its weight in PR:
Content that Captivates: The Key to Engaging Your Audience
In the ever-evolving landscape of digital communication, one thing remains constant: the power of compelling content to captivate audiences. As brands and businesses strive to cut through the noise and engage with their target demographics, mastering the art of crafting captivating content has become more crucial than ever.
Write your own iStories
iStories doesn’t have a trademark on insightful, data-fuelled storytelling – in fact we’d encourage every business to embrace it for themselves to create team and customer facing narratives that take audiences on a journey beyond your products and services.