AI Ethics in Storytelling: Getting It Right
Lee Robson Lee Robson

AI Ethics in Storytelling: Getting It Right

The ethics of AI in business storytelling aren't complicated. But they do matter. Get them wrong, and you risk your reputation. Get them right, and you can use AI confidently without the nagging worry that you're doing something dodgy.

Read More
The Human Touch: What AI Can't Do (And Why You Still Need It)
Lee Robson Lee Robson

The Human Touch: What AI Can't Do (And Why You Still Need It)

We love talking about what AI can do for your business: amplifying your story, accelerating content creation, and streamlining social media.

Now let's talk about what it can't do.

Because here's the uncomfortable truth that nobody in the AI hype cycle wants to admit: AI is brilliant at certain tasks and completely useless at others.

Read More
From Blank Page to Published: How to Accelerate Content Creation with AI
Lee Robson Lee Robson

From Blank Page to Published: How to Accelerate Content Creation with AI

It's 11pm on a Tuesday. You've been staring at a blank document for 45 minutes. The cursor blinks mockingly at you.

Sound familiar?

The traditional content creation process takes 3-5 hours minimum. With an AI-assisted workflow, that drops to 90 minutes. You've just cut your content creation time by 50-70%.

This isn't about letting AI take over. It's about AI handling the mechanical stuff so you can focus on what only you can provide: your expertise, insights, and authentic voice.

Read More
Why Your Business Story Matters More in the AI Age
Lee Robson Lee Robson

Why Your Business Story Matters More in the AI Age

Everywhere you turn, someone's talking about artificial intelligence. ChatGPT is writing emails, AI tools are designing logos, and algorithms are scheduling social media posts. If you're a small business owner, you might be wondering: "Does my story even matter anymore when machines can generate content in seconds?"

Here's the truth that might surprise you: your business story matters more now than ever before. And AI isn't your competitor—it's your amplifier.

Read More