iStories is Lee Robson's Sydney PR, social media and content agency. Senior strategy, AI-assisted delivery, Australia-wide.https://istories.ioen-auhttps://istories.io/blog/turning-a-300-survey-into-media-coverage-the-data-pr-workflow-for-small-businesshttps://istories.io/blog/turning-a-300-survey-into-media-coverage-the-data-pr-workflow-for-small-businessRun an original survey for a few hundred dollars and earn coverage: panel costs (Pollfish, SurveyMonkey Audience, Attest), a five-step AI-assisted workflow and design mistakes to avoid.Thu, 10 Sep 2026 23:07:00 GMTSmall BusinessMeasurement & AnalyticsLee Robsonhttps://istories.io/blog/when-the-journalist-says-yes-using-ai-to-prepare-for-a-media-interviewhttps://istories.io/blog/when-the-journalist-says-yes-using-ai-to-prepare-for-a-media-interviewPrepare for a media interview with AI: brief it well, build key messages, anticipate hard questions, practise bridging and follow up with the journalist.Thu, 03 Sep 2026 23:16:00 GMTAI for PRMedia PitchingPR StrategyLee Robsonhttps://istories.io/blog/the-media-pitch-follow-up-what-to-send-when-to-send-it-and-when-to-walk-awayhttps://istories.io/blog/the-media-pitch-follow-up-what-to-send-when-to-send-it-and-when-to-walk-awayWhen and how to follow up a media pitch without annoying journalists: the 48-hour and 5-day rules, word-for-word templates and an AI prompt to copy.Fri, 28 Aug 2026 00:49:00 GMTMedia PitchingSmall BusinessLee Robsonhttps://istories.io/blog/what-chatgpt-says-about-your-business-when-customers-askhttps://istories.io/blog/what-chatgpt-says-about-your-business-when-customers-askImprove how your business appears in ChatGPT Search, Perplexity and Google AI Overviews: the signals behind AI citation and a 90-minute audit.Fri, 21 Aug 2026 00:22:00 GMTAI for PRSmall BusinessLee Robsonhttps://istories.io/blog/standing-out-when-everyones-pitching-with-the-same-ai-toolshttps://istories.io/blog/standing-out-when-everyones-pitching-with-the-same-ai-toolsHow to earn real media coverage when AI makes polished pitches easy: specificity, expertise, relationships over volume, and a 90-day credibility framework.Thu, 13 Aug 2026 23:15:00 GMTAI for PRAI Tools for PRMedia PitchingSmall BusinessLee Robsonhttps://istories.io/blog/how-to-use-ai-to-start-a-small-business-newsletter-that-actually-gets-readhttps://istories.io/blog/how-to-use-ai-to-start-a-small-business-newsletter-that-actually-gets-readStart an email newsletter with AI: Beehiiv, Substack and Kit compared, a 45-minute weekly workflow with prompts, costs from $0 and what AI can't do.Fri, 07 Aug 2026 00:55:00 GMTAI for PRPR StrategyContent & CopywritingSmall BusinessMarketingLee Robsonhttps://istories.io/blog/how-to-newsjack-without-getting-burned-a-practical-guide-for-australian-small-businesseshttps://istories.io/blog/how-to-newsjack-without-getting-burned-a-practical-guide-for-australian-small-businessesHow Australian small businesses can get media coverage by newsjacking: a 45-minute workflow, a copyable AI prompt, free monitoring tools and when not to pitch.Thu, 30 Jul 2026 23:44:00 GMTAI for PRMedia PitchingPR StrategySmall BusinessLee Robsonhttps://istories.io/blog/how-to-get-your-small-business-on-podcasts-the-free-pr-strategy-most-owners-ignorehttps://istories.io/blog/how-to-get-your-small-business-on-podcasts-the-free-pr-strategy-most-owners-ignorePodcast guesting as low-cost PR for Australian small businesses: finding niche shows, pitches under 200 words, a full workflow and costs from $0.Thu, 23 Jul 2026 23:18:00 GMTAI for PRMedia PitchingPR StrategyThought LeadershipSmall BusinessLee Robsonhttps://istories.io/blog/how-to-use-sourcebottle-to-get-free-media-coverage-without-sounding-like-a-pr-robothttps://istories.io/blog/how-to-use-sourcebottle-to-get-free-media-coverage-without-sounding-like-a-pr-robotGet free media coverage through SourceBottle journalist requests: setup, filtering, 150 to 200 word responses, AI-assisted drafting and a system that compounds.Thu, 16 Jul 2026 23:20:00 GMTAI for PRMedia PitchingPR StrategyLee Robsonhttps://istories.io/blog/how-to-brief-ai-like-a-pr-professional-the-prompting-framework-that-actually-gets-resultshttps://istories.io/blog/how-to-brief-ai-like-a-pr-professional-the-prompting-framework-that-actually-gets-resultsA four-part prompting framework for PR (role, context, task, format), a reusable context document and five copy-paste prompts for pitches, posts and more.Thu, 09 Jul 2026 23:57:00 GMTAI for PRAI Tools for PRPR StrategyLee Robsonhttps://istories.io/blog/turn-one-customer-case-study-into-three-months-of-pr-contenthttps://istories.io/blog/turn-one-customer-case-study-into-three-months-of-pr-contentTurn one customer case study into 12 weeks of PR content with AI: a step-by-step workflow, prompts for Claude and ChatGPT, costs and what AI can't do.Thu, 02 Jul 2026 23:28:00 GMTAI for PRContent & CopywritingThought LeadershipSmall BusinessLee Robsonhttps://istories.io/blog/how-to-write-a-winning-award-entry-using-ai-and-why-most-small-businesses-get-it-wronghttps://istories.io/blog/how-to-write-a-winning-award-entry-using-ai-and-why-most-small-businesses-get-it-wrongWrite a winning award entry with Claude or ChatGPT: a 90-minute workflow, exact prompts, evidence-gathering, the STAR structure and mistakes to avoid.Thu, 25 Jun 2026 22:50:00 GMTAI for PRThought LeadershipSmall BusinessLee Robsonhttps://istories.io/blog/navigating-the-ai-powered-media-landscape-strategic-insights-for-australian-small-businesseshttps://istories.io/blog/navigating-the-ai-powered-media-landscape-strategic-insights-for-australian-small-businessesHow Australian small businesses can use AI for media research, content creation and ethical PR, with practical workflows and cost breakdowns.Fri, 19 Jun 2026 00:17:00 GMTAI for PRMedia PitchingPR StrategySmall BusinessLee Robsonhttps://istories.io/blog/how-to-use-ai-to-write-a-crisis-communications-plan-before-the-crisis-hitshttps://istories.io/blog/how-to-use-ai-to-write-a-crisis-communications-plan-before-the-crisis-hitsA step-by-step workflow for Australian small businesses to build a crisis communications plan with AI: exact prompts, time and cost, and when AI isn't enough.Thu, 11 Jun 2026 23:23:00 GMTAI for PRPR StrategyCrisis & Reputation ManagementSmall BusinessLee Robsonhttps://istories.io/blog/how-to-build-an-australian-media-list-without-an-expensive-database-using-aihttps://istories.io/blog/how-to-build-an-australian-media-list-without-an-expensive-database-using-aiA five-step DIY workflow to build a targeted Australian media list with free AI tools, Google News and LinkedIn, instead of paying for Meltwater or Medianet.Thu, 04 Jun 2026 23:32:00 GMTAI for PRSmall BusinessLee Robsonhttps://istories.io/blog/how-to-write-a-thought-leadership-article-that-actually-builds-your-authority-using-ai-the-right-wayhttps://istories.io/blog/how-to-write-a-thought-leadership-article-that-actually-builds-your-authority-using-ai-the-right-wayA step-by-step AI workflow for writing thought leadership that builds authority for Australian small businesses, without losing your voice or wasting hours.Thu, 28 May 2026 23:05:00 GMTAI for PRAI Tools for PRPR StrategyContent & CopywritingThought LeadershipSmall BusinessStartupsLee Robsonhttps://istories.io/blog/how-to-turn-online-reviews-into-a-pr-asset-without-losing-your-mindhttps://istories.io/blog/how-to-turn-online-reviews-into-a-pr-asset-without-losing-your-mindManage online reviews with AI in about 20 minutes a week: practical prompts, cost breakdowns and PR strategies for Australian small businesses.Fri, 15 May 2026 04:02:00 GMTAI for PRCrisis & Reputation ManagementSmall BusinessLee Robsonhttps://istories.io/blog/how-to-turn-your-google-business-profile-into-a-free-pr-asset-using-aihttps://istories.io/blog/how-to-turn-your-google-business-profile-into-a-free-pr-asset-using-aiLearn how Australian small businesses can use AI to optimise their Google Business Profile. A practical 45-minute workflow for local PR and content creation.Thu, 07 May 2026 22:52:00 GMTAI for PRContent & CopywritingLocal SEO & Google BusinessSmall BusinessLee Robsonhttps://istories.io/blog/how-to-turn-your-linkedin-profile-into-a-pr-engine-using-aihttps://istories.io/blog/how-to-turn-your-linkedin-profile-into-a-pr-engine-using-aiA 90-minute monthly workflow to turn your LinkedIn profile into a PR engine with AI, with exact prompts, realistic costs and the pitfalls that kill credibility.Thu, 30 Apr 2026 23:35:00 GMTAI for PRContent & CopywritingThought LeadershipSocial MediaSmall BusinessLee Robsonhttps://istories.io/blog/how-to-write-a-media-pitch-that-actually-gets-read-using-ai-the-right-wayhttps://istories.io/blog/how-to-write-a-media-pitch-that-actually-gets-read-using-ai-the-right-wayLearn how to write a media pitch that actually gets read. Discover a 30-minute AI workflow for Australian small businesses using ChatGPT and Claude.Thu, 16 Apr 2026 03:28:00 GMTAI for PRAI Tools for PRContent & CopywritingLee Robsonhttps://istories.io/blog/how-to-write-and-pitch-a-press-release-using-ai-without-sounding-like-a-robothttps://istories.io/blog/how-to-write-and-pitch-a-press-release-using-ai-without-sounding-like-a-robotLearn how Australian small businesses can use AI to write and pitch press releases. Get practical workflows, real costs, and copy-paste prompts. Read more.Sun, 12 Apr 2026 21:21:00 GMTAI for PRAI Tools for PRPR StrategyContent & CopywritingSmall BusinessLee Robsonhttps://istories.io/blog/how-to-pitch-the-media-like-a-pro-without-hiring-an-agencyhttps://istories.io/blog/how-to-pitch-the-media-like-a-pro-without-hiring-an-agencyLearn how to secure press coverage with our practical guide to media pitching for small business. Includes a 4-step workflow, AI prompts, and cost breakdowns.Mon, 06 Apr 2026 23:58:00 GMTAI Tools for PRPR StrategyLee Robsonhttps://istories.io/blog/why-your-pr-agency-cant-measure-roi-and-how-ai-changes-everythinghttps://istories.io/blog/why-your-pr-agency-cant-measure-roi-and-how-ai-changes-everythingWhy AVEs and vanity metrics fail, and how outcome-based measurement with AI connects PR spend to pipeline, revenue and real business impact.Thu, 19 Mar 2026 22:53:00 GMTAI for PRPR StrategyMeasurement & AnalyticsLee Robsonhttps://istories.io/blog/chatgpt-vs-claude-for-pr-which-ai-should-you-trust-with-your-brandhttps://istories.io/blog/chatgpt-vs-claude-for-pr-which-ai-should-you-trust-with-your-brandChatGPT or Claude for PR? A practical comparison for Australian small businesses: what each does best, what they cost, and a media pitch template.Fri, 13 Mar 2026 00:59:00 GMTAI Tools for PRPR StrategyLee Robsonhttps://istories.io/blog/how-to-build-a-90-day-pr-content-calendarhttps://istories.io/blog/how-to-build-a-90-day-pr-content-calendarLearn how to build a 90-day PR content calendar in under 2 hours using AI tools. A practical, step-by-step workflow for Australian small business owners.Mon, 09 Mar 2026 04:15:00 GMTAI Tools for PRPR StrategyContent & CopywritingLee Robsonhttps://istories.io/blog/ai-powered-pr-vs-traditional-pr-agencies-which-is-right-for-your-startuphttps://istories.io/blog/ai-powered-pr-vs-traditional-pr-agencies-which-is-right-for-your-startupChoosing between AI-powered and traditional PR for your startup? Compare costs, speed, and ROI to find the right fit. Expert insights from iStories.Fri, 27 Feb 2026 06:47:00 GMTAI for PRPR StrategyStartupsLee Robsonhttps://istories.io/blog/the-ultimate-ai-toolkit-for-australian-small-businesseshttps://istories.io/blog/the-ultimate-ai-toolkit-for-australian-small-businessesA no-nonsense guide to a cost-effective AI toolkit for PR in Australia: which tools to use, how to combine them, what they cost and where they fall short.Fri, 20 Feb 2026 01:05:00 GMTAI for PRAI Tools for PRSmall BusinessLee Robsonhttps://istories.io/blog/why-most-small-business-pr-failshttps://istories.io/blog/why-most-small-business-pr-failsBreaking down why your current PR efforts might be failing, and how to get it right, even with a limited budget and time.Mon, 09 Feb 2026 03:21:00 GMTAI for PRPR StrategySmall BusinessLee Robsonhttps://istories.io/blog/why-we-launched-ai-storieshttps://istories.io/blog/why-we-launched-ai-storiesAfter 25 years in strategic communications, why iStories launched an AI platform that automates much of what agencies charge thousands for.Mon, 26 Jan 2026 21:00:00 GMTAI for PRPR StrategySocial MediaSmall BusinessStartupsLee Robsonhttps://istories.io/blog/ai-tools-every-business-should-know-abouthttps://istories.io/blog/ai-tools-every-business-should-know-aboutDiscover the essential AI tools that help small businesses create content, manage social media, and scale operations without breaking the bank.Tue, 02 Dec 2025 02:48:00 GMTAI for PRContent & CopywritingSmall BusinessMarketingLee Robsonhttps://istories.io/blog/ai-ethics-in-storytellinghttps://istories.io/blog/ai-ethics-in-storytellingNavigate the ethical considerations of AI in business storytelling. Learn transparency, authenticity, and responsible AI practices for your brand.Mon, 24 Nov 2025 02:30:00 GMTAI for PRContent & CopywritingStorytellingCrisis & Reputation ManagementMarketingLee Robsonhttps://istories.io/blog/what-ai-cant-dohttps://istories.io/blog/what-ai-cant-doHere's the uncomfortable truth that nobody in the AI hype cycle wants to admit: AI is brilliant at certain tasks and completely useless at others.Thu, 20 Nov 2025 04:21:00 GMTAI for PRContent & CopywritingMarketingLee Robsonhttps://istories.io/blog/ai-powered-social-mediahttps://istories.io/blog/ai-powered-social-mediaSocial media doesn't have to be a full-time job. How AI helps you post consistently across platforms in about 3 hours a week, without losing your voice.Mon, 10 Nov 2025 01:28:00 GMTAI for PRContent & CopywritingSocial MediaLee Robsonhttps://istories.io/blog/from-blank-page-to-published-how-ai-accelerates-content-creationhttps://istories.io/blog/from-blank-page-to-published-how-ai-accelerates-content-creationTired of spending hours on content creation? Learn how AI can help you publish quality blog posts in 90 minutes while maintaining your authentic voice.Tue, 04 Nov 2025 05:54:00 GMTAI for PRContent & CopywritingMarketingLee Robsonhttps://istories.io/blog/why-your-business-story-matters-more-in-the-ai-agehttps://istories.io/blog/why-your-business-story-matters-more-in-the-ai-ageWhen machines can generate content in seconds, does your business story still matter? Why it matters more than ever, and why AI is your amplifier.Thu, 30 Oct 2025 00:03:00 GMTAI for PRContent & CopywritingStorytellingSmall BusinessLee Robsonhttps://istories.io/blog/content-repurposinghttps://istories.io/blog/content-repurposingThought leadership takes real time to create. How to get more value from every piece by repurposing it across channels, without diluting the message.Sun, 18 Aug 2024 21:30:00 GMTPR StrategyContent & CopywritingThought LeadershipLee Robsonhttps://istories.io/blog/diversifying-your-pr-toolkithttps://istories.io/blog/diversifying-your-pr-toolkitIn today's dynamic media landscape, relying solely on traditional press releases is no longer enough to cut through the noise.Thu, 08 Aug 2024 21:30:00 GMTPR StrategyContent & CopywritingMarketingLee Robsonhttps://istories.io/blog/how-smbs-can-leverage-thought-leadership-to-boost-credibilityhttps://istories.io/blog/how-smbs-can-leverage-thought-leadership-to-boost-credibilitySmall and medium-sized businesses struggle to establish credibility and stand out. How thought leadership helps SMBs earn trust and visibility.Sun, 21 Jul 2024 21:00:00 GMTPR StrategyThought LeadershipSmall BusinessStartupsLee Robsonhttps://istories.io/blog/the-future-of-ai-in-prhttps://istories.io/blog/the-future-of-ai-in-prAI and machine learning are already reshaping PR. What they change in strategic communications, and what to look for from a switched-on PR agency.Tue, 16 Jul 2024 07:30:00 GMTAI for PRPR StrategyLee Robsonhttps://istories.io/blog/5-ways-small-businesses-can-punch-above-their-weight-in-prhttps://istories.io/blog/5-ways-small-businesses-can-punch-above-their-weight-in-prWhen it comes to public relations (PR), size isn't everything. Here are five ways your small business can punch above its weight in PR:Sun, 07 Jul 2024 22:00:00 GMTPR StrategySmall BusinessStartupsLee Robsonhttps://istories.io/blog/integrating-pr-and-socialhttps://istories.io/blog/integrating-pr-and-socialHow small and medium-sized businesses can integrate PR and social media to maximise brand visibility, credibility and engagement.Wed, 03 Jul 2024 02:41:00 GMTPR StrategySocial MediaMarketingLee Robsonhttps://istories.io/blog/from-storytelling-to-storysellinghttps://istories.io/blog/from-storytelling-to-storysellingWhy storytelling is still the most potent tool in PR and social media, with examples of brands that use narrative to build attention and trust.Fri, 03 May 2024 03:52:00 GMTPR StrategyStorytellingMarketingLee Robsonhttps://istories.io/blog/from-guesswork-to-greatnesshttps://istories.io/blog/from-guesswork-to-greatnessWhy data-driven decisions matter in PR and social media, and how brands can use analytics to sharpen their strategy and campaigns.Thu, 02 May 2024 04:15:00 GMTPR StrategySocial MediaMeasurement & AnalyticsLee Robsonhttps://istories.io/blog/content-that-captivateshttps://istories.io/blog/content-that-captivatesIn this blog, we'll explore the strategies and secrets behind creating content that resonates with audiences today.Wed, 01 May 2024 04:39:00 GMTPR StrategyContent & CopywritingStorytellingSmall BusinessMarketingLee Robsonhttps://istories.io/blog/write-your-own-istorieshttps://istories.io/blog/write-your-own-istoriesEvery business can use insightful, data-fuelled storytelling to create narratives for teams and customers that go beyond products and services.Tue, 30 Apr 2024 21:11:00 GMTAI Tools for PRPR StrategyContent & CopywritingSmall BusinessStartupsLee Robson